How to promote my business on Facebook and Linkedin?

18 replies
Hi everybody! I have recently started my own Illustrations business (Tolk Talks Illustrations). It is a dream come true to work for myself, but it is also difficult to get myself out there.

When it comes to social media I am using Instagram, Facebook and Linkedin, but have the hardest time using the last two. On Linkedin I want to post business-related things on a weekly or monthly basis, but I don't know what content to share exactly to catch the eye of new people.

On Facebook I share things that can also be more informal at times, but I don't know how to reach a wider audience then the people in my environment. I used advertisements at times, but it seems to be not enough. Do hashtags work the same as they do for Instagram?

I appreciate all advice and/ or help!

Keith
#business #facebook #linkedin #promote
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  • Profile picture of the author sophie marton
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    Hey, Social media is the best way to market your business and convey your company message of your viewers so firstly we talk about the facebook you have to share your industries related news on a daily basis and share the unique content on LinkedIn pulse it helps you to grab the new audience for your business
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    • Profile picture of the author kjansen86
      Could you have a look at the Facebook page of mine?
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  • Originally Posted by kjansen86 View Post

    When it comes to social media I am using Instagram, Facebook and Linkedin, but have the hardest time using the last two. On Linkedin I want to post business-related things on a weekly or monthly basis, but I don't know what content to share exactly to catch the eye of new people.
    The great thing about LinkedIn is that it does reward niche content. And like any social media platform, if you want to have a wider reach, you need to engage, engage, engage. Join the communities, reach out to influencers, comment and share content form other people that's on brand with your business.

    Originally Posted by kjansen86 View Post

    On Facebook I share things that can also be more informal at times, but I don't know how to reach a wider audience then the people in my environment. I used advertisements at times, but it seems to be not enough. Do hashtags work the same as they do for Instagram?
    Yes, they work! Just not in the same degree as Instagram. Ads are great but you need engagement to leverage on the boost in reach and create sustained growth without spending too much. You need to spend as much time interacting with your community as you do creating and posting content.
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  • Profile picture of the author petersen123
    For LinkedIn create a post which would explain your business and help the user to get what you are saying in a few lines. For facebook create questions, poll and other types of engaging post so that more customer would attract to your post. Use attractive pictures for your post.
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  • Profile picture of the author Mayur D
    Maintaining a good Facebook Page includes engaging with the public, responding to comments from your followers, and keeping the site updated with current information.
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  • Profile picture of the author Rob Dean
    In my suggestion, the first step you need to make is to start a Business Page. It is free and it only takes a couple of minutes. Next, you have to build a community around your page. The more followers you have, the more chances to gain customers. Start by inviting your friends and family to like your page and ask them to invite their friends too.
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    • Profile picture of the author kjansen86
      Thank you! I have the business page already but have not used it yet.
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  • Profile picture of the author Echo Designs
    On any social media platform your main goal should be engaging with your audience to the point that they feel an attachment to your brand. You can accomplish this best by providing them with something valuable to them for free. A good rule of thumb is to educate and entertain more than you sell your services. By doing this people will feel an attachment and loyalty to your brand and be more likely to think of you when they need your services or products. Be sure to answer all questions that your customers have and you'll begin to create a relationship with them that will gain even more followers in the future.
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    • Originally Posted by Echo Designs View Post

      On any social media platform your main goal should be engaging with your audience to the point that they feel an attachment to your brand. You can accomplish this best by providing them with something valuable to them for free. A good rule of thumb is to educate and entertain more than you sell your services. By doing this people will feel an attachment and loyalty to your brand and be more likely to think of you when they need your services or products. Be sure to answer all questions that your customers have and you'll begin to create a relationship with them that will gain even more followers in the future.

      RULE of THUMB: Educate and entertain more than sell your services

      That should be a Golden Rule!

      Great Tips!

      Stay cool and successful...
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    • Profile picture of the author LindyUK
      Originally Posted by Echo Designs View Post

      On any social media platform your main goal should be engaging with your audience to the point that they feel an attachment to your brand. You can accomplish this best by providing them with something valuable to them for free. A good rule of thumb is to educate and entertain more than you sell your services. By doing this people will feel an attachment and loyalty to your brand and be more likely to think of you when they need your services or products. Be sure to answer all questions that your customers have and you'll begin to create a relationship with them that will gain even more followers in the future.
      That is really good advice. I'll just show how we do the engage with audience/create relationship & attachment and entertain. We are not using social media to any great extent as we prefer to remain hidden from our competitors, so we do this within our promotional magazines, newsletters and emails, but we could do this just as well in SM.

      We are a large privately owned Agency, over US$21million PA turnover now, but we have used these techniques from the start and they have been key to growing our Agency.

      So to start, most businesses have a fairly cold approach to their customers or clients. It's a very business business approach, not very personal at all, we do the exact opposite.

      Think about your friends. Why do they engage with you? why do they open your emails and reply to you? It's simply because you are their friend, at some stage they got to know you, they like or love you, so they don't have to think twice about keeping in contact with you, being interested in what you are saying, being engaged with you, reading and answering your emails and so on.

      I have always acted as the "face/personality" of our Agency. Close relationships are person to person, not person to business. We have many different ways of building and maintaining these personal relationships. When I say personal, we are actually building these relationships with tens of thousands of clients and prospects, we don't really personally know many of them at all but they feel they know us in a very personal manner. We are really building trust. You trust your friends don't you?

      So some different ways that we do this, and in cases they are very different to what you would expect from your "relationship" with a business.

      1. We have involved them in our personal lives, we have used photos, stories and videos in our emails, newsletters, magazines and so on. Just one example, one year we were overly ambitious with the size of our Christmas tree and got stuck trying to get it through the door. So we shot a small video of Anna, Sherri and me virtually in the Christmas tree trying to pull it through the door, it took ages and was really funny so made an absolutely great Chrissy time video. Nothing at all to do with business but everything to do with us - their friends.

      2. Again for Chrissy season, we send out a Christmas card to ALL our clients and those on our prospect lists. Our clients receive their Christmas card in the mail, prospects receive an ecard via email. We design the cards ourselves so they are always personalized not stock designs. Example might be us and all our staff in front of our huge decorated tree. We always get thousands of Christmas cards back, hundreds in the mail and the rest are ecards. Last year I think over 3000 in all. How many businesses get that sort of engagement from their clients? I would say hardly any at all.

      3. We use videos in other very different ways too. We have 2 different videos that we send weekly. One is called UK Business News and uses an animated avatar of me (so it's text to speech) So we focus it on some business topic then spin it into our sales message for some service.

      The second video is just for fun, has nothing to do with business at all, but has near 100% viewing rate and high high high engagement. It's called the Blonde Effect and we solicit blonde jokes from our clients, then I'm live, reading them and reacting to them (I have long blonde hair). Really fun to do, huge engagement with our client audience and they look for them every week. One time I was away and didn't have time to make one, we got hundreds of emails asking where the blonde was. lol.

      That's just some examples of how we build engagement and relationships with our business clients and prospects, and have a lot of fun doing it too.

      Cheers
      lindy
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  • Profile picture of the author pramodtapu
    Start a company page and promote your content to your target audience using sponsored posts.join and engage with groups in your niche,send in mail to people using a LinkedIn premium profile.Join facebook groups ,create your own group,share your events.
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    • Originally Posted by pramodtapu View Post

      Start a company page and promote your content to your target audience using sponsored posts.join and engage with groups in your niche,send in mail to people using a LinkedIn premium profile.Join facebook groups ,create your own group,share your events.
      1. Starting a company page.
      2. Promoting content to the target audience using sponsored posts.
      3. Join and engage with groups in your niche.
      4. Send in mail to people using LinkedIn premium profile.
      5. Join Facebook groups, create you own Facebook groups, share your events on Facebook.

      The 5 steps above given by pramodtapu to learn how to promote your business to Facebook and LinkedIn are good foundation to start with.

      Great tips!

      Stay successful and cool...
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  • Profile picture of the author xSellco1
    It's really important that you understand your target market and identify your marketing goals. Are you using social media to provide better customer service or directly drive sales? Once you decide the purpose of your social media campaigns, it will be much easier for you to come up with content to post. It's really important to post new content, so you can remind your followers you exist. Don't be too promotional though you don't want to spam people. Also check out influencer marketing, this will increase your product credibility.
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    • Here are 5 simple rules to promote your business on Facebook and Linkedin:

      1. After signing up to Facebook and Linkedin, make sure that you go and find out how they will allow you to promote your business on their platform.

      2. Read up on their policies for advertisement/promotion. Get very familiar with the DO's and DON'Ts in promoting with them.

      3. Now that you know the DO's and DON'Ts of doing promotion on their platform, make sure you create the right ad, page, profile, group, etc. that will qualify you to be able to do your promotion successful.

      4. Get professional help, if need be, to create your ad, profile page, group page, etc in order to promote your business on their platform.

      5. Engage or be ACTIVE. Remember, this is SOCIAL media. So start getting social. If you don't have the time then you may need to invest in others or technology which can.

      Hope that helped.

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    • Originally Posted by xSellco1 View Post

      It's really important that you understand your target market and identify your marketing goals. Are you using social media to provide better customer service or directly drive sales? Once you decide the purpose of your social media campaigns, it will be much easier for you to come up with content to post. It's really important to post new content, so you can remind your followers you exist. Don't be too promotional though you don't want to spam people. Also check out influencer marketing, this will increase your product credibility.
      Great tips!

      Especially the Influencer marketing part.

      But what is an Influencer Marketing?

      At the basic level, Influencer Marketing is a mixture of old and new marketing tools where celebrity endorsement meet marketing campaigns that highly content or information driven.

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  • Profile picture of the author Alok Meena
    Banned
    In my suggestion, the first step you need to make is to start a Business Page. It is free and it only takes a couple of minutes. Next, you have to build a community around your page. The more followers you have, the more chances to gain customers. Start by inviting your friends and family to like your page and ask them to invite their friends too.
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  • Profile picture of the author writeaway
    Here's what I'd do

    Find viral content in your niche

    How do you know it's viral? Engagement numbers! (likes / shares / comments)

    Make several variations of similar but "improved" versions of the viral content-these are blog posts

    Use post ads on Facebook and set a low budget

    Depending on how you do it, you can set the maximum bid PER CLICK to .01

    Many won't make it but if you keep testing, you may be able to get something that gets enough clicks

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