Which social media platform is more engaging?

81 replies
So far I have used Twitter without much success. I post my work there trying to get more leads. I know ideal would be to have a presence on all platforms, but I don't have that amount of time on hands to commit to all of them. Just wondering which platform brings you more leads? Which platform have you found to be more active and engaging?
#engaging #media #platform #social
  • Profile picture of the author King Manu
    It totally depends on where your target audience is hanging out.

    This implies that you need to do a lot of research and also see try to find out where influencers in your niche perform better.

    You can't and you don't have to excel at all social media platforms.
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  • Profile picture of the author Echo Designs
    When posting on social media it's important that you provide your followers with something that engages them or educates them on a topic within your niche, more often than you sell your services. This will help you gain more followers no matter which platform you use. Some social platforms are more suited to certain industries because they can present your work in a more fitting way. Also, keep in mind that there are age and demographic differences between the varying social platforms. Can I ask what industry you are in?
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    • Profile picture of the author cititoru
      Originally Posted by Echo Designs View Post

      When posting on social media it's important that you provide your followers with something that engages them or educates them on a topic within your niche, more often than you sell your services. This will help you gain more followers no matter which platform you use. Some social platforms are more suited to certain industries because they can present your work in a more fitting way. Also, keep in mind that there are age and demographic differences between the varying social platforms. Can I ask what industry you are in?
      I am in graphic design and the target audience would be a big array of people. But I hear you, and I know a lot of designers use Behance and Deviant Art, but over there you'd find other designers, which would not be the ideal.
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      • Profile picture of the author Malav Kargathra
        Hello, I think you should use Instagram for your designs. As per the experts, Instagram has the highest engagement rate. And on Instagram people like to explore new and unique things. So, with your great design, you can engage your targeted audience on Instagram.
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  • Profile picture of the author myob
    Twitter has never been my first choice for generating leads. Consider other marketing options such as article syndication marketing (my favorite), building an email list with incentivized offers, some online/offline ads, or even start with good old school type marketing around your local area.

    Social media, IMO, is more of an enhancement and supplement to be used in conjunction with other online/offline marketing channels. Its effectiveness is mostly for solidifying credibility and authority within your targeted marketing demographics, not as a sales platform. It is not uncommon for followers to "check you out" before buying.
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    • Profile picture of the author Faylor St Hilaire
      Original posted by myob 3 days ago
      Twitter has never been my first choice for generating leads. Consider other marketing options such as article syndication marketing (my favorite), building an email list with incentivized offers, some online/offline ads, or even start with good old school type marketing around your local area.

      Social media, IMO, is more of an enhancement and supplement to be used in conjunction with other online/offline marketing channels. Its effectiveness is mostly for solidifying credibility and authority within your targeted marketing demographics, not as a sales platform. It is not uncommon for followers to "check you out" before buying.
      Great response and advice. I am in total agreement with it.
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    • Profile picture of the author sgalla414
      Originally Posted by msulcs View Post

      Reddit and Quora are the best options right now.
      Youtube is also good, but it requires way more work.
      I have heard alot about Quora and Reddit basically being a nofly zone for "self advertising" is this not true anymore?
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  • Profile picture of the author pramodtapu
    I would go for Facebook
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  • Profile picture of the author GALYNAGLN
    As for me,Instagram is by far the most engaged social platform for brands. What about Twitter, it remains one of the most active social media channels.
    But you need to be active on several platfroms and it will give a result.
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  • Profile picture of the author dana67
    For me, Facebook has been more engaging and brought more traffic. But any traffic from any social media site is a good thing.
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  • Profile picture of the author Faylor St Hilaire
    So far I have used Twitter without much success. I post my work there trying to get more leads. I know ideal would be to have a presence on all platforms, but I don't have that amount of time on hands to commit to all of them. Just wondering which platform brings you more leads? Which platform have you found to be more active and engaging?
    Personally, the social media that I used and have found to be invaluable is Instagram. If you go over to Instagram you will see Instagram has given you a lot of functions and opportunity to grow your social presence. Incredibly, people on Instagram are very active and responsive.

    I will say, you do need to put in the time and effort to engage with people. That is the reason why they call it SOCIAL media. You much be actively SOCIAL.

    Nevertheless, I digress, with Instagram, you can follow people, people can follow you, you can submit videos and comments and those videos and comments can be liked and shared. On top of that if you can promote you post by paying for it to be promoted....and the best part is you can reach at least 2,000 people for only $10-$20.

    You can beat that!

    Hope that helped!
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  • Profile picture of the author palmtreelife
    I am in graphic design
    You can post photos on twitter with captions or you can just have 140 characters with no picture. Twitter is not designed for GRAPHIC designers as much as Instagram is for your niche. IG is all about the photos. You will find some big graphic designers sharing their work on IG. The platform with the highest engagement rate is also IG.

    You don't need to be on all platforms, it's true, but for graphic design, I would be starting with IG instead of twitter.
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    • Profile picture of the author cititoru
      Originally Posted by palmtreelife View Post

      You can post photos on twitter with captions or you can just have 140 characters with no picture. Twitter is not designed for GRAPHIC designers as much as Instagram is for your niche. IG is all about the photos. You will find some big graphic designers sharing their work on IG. The platform with the highest engagement rate is also IG.

      You don't need to be on all platforms, it's true, but for graphic design, I would be starting with IG instead of twitter.
      That's what I was doing with Twitter so far. I will give Instagram a go, so what comes out of it!
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  • Profile picture of the author Beth11
    I guess you shouldn't give up! You can try instagram and Facebook.
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  • Profile picture of the author indglobaldigital
    It completely depends on your Business. If it's a B2B Business then LinkedIn can be more useful. For Social Media PPC you can go for Facebook Ads as you can get less costly leads in comparison to other Social Media Ads.
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  • Profile picture of the author cititoru
    In graphic design industry I haven't seen any designer doing ads. Do you think paid tweets or paid Instagram posts get more engagement?
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    • Profile picture of the author palmtreelife
      Do you think paid tweets or paid Instagram posts get more engagement?
      Are you talking in general or specifically to graphic design? Promoted posts/ads in IG get a LOT more engagement. Good CTA's would be better, but even just a basic photo will garner a LOT more likes and usually many clicks. Proven.
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  • Profile picture of the author MYDCOM
    For me is Youtube, but it takes a lot of work to create videos. I've also gotten plenty of traffic from pinterest.

    I suggest you try Instagram and pinterest. Give YT a go too if you can make catchy videos.
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  • Profile picture of the author Rajeev Gaur
    Hi there,

    See it depends on the nature of the requirement. Every platform has a different story but which story suits you it depends on you.It takes the right strategy, a deep understanding of your audience, and commitment to be able to get your customers to interact with your brand. If you're still struggling with engaging your customers on social, here are some proven tactics you should try today:



    Make Your Content More Accessible
    Implementing a Cause Marketing Campaign
    Take a Stand on a Social Issue
    Show the Human Side of Your Business
    Analyze How Customers Respond to Your Campaigns
    Engage With Your Customers Swiftly and Regularly
    Know Where Your Audience Is Talking About You
    Get to Know Your Social Media Audience
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  • hi, All of social media platform play important role in delivering ton of organic traffic to engage with your site or page. One important thing keep in mind when posting content on social platform is eye cache that makes visitor to take some action on your post. Always post quality content with right info that visitor want.
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  • Profile picture of the author DABK
    I know you can do all kinds of graphic design jobs, but you'll be better off specializing... I mean, make yourself be perceived as the designer of choice of a particular type of business(es) or work (construction companies... or roofers, plumbers and electricians) or logos or book covers.


    Then go on platforms where you can follow people in those businesses / who seem like they'd need that kind of work, some will follow you back... Also, contact such people directly.


    Also, you'd be joining construction-related forums and making friends there.


    Of course, platforms where people looking for design are good places, even if crowded. You'd need to position yourself better... Specializing would help..


    If I had a roofing company, I'd be more inclined to buy my logo from someone who seems to get construction company owners than a generalist. So would most people.
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    • Profile picture of the author cititoru
      Originally Posted by DABK View Post

      I know you can do all kinds of graphic design jobs, but you'll be better off specializing... I mean, make yourself be perceived as the designer of choice of a particular type of business(es) or work (construction companies... or roofers, plumbers and electricians) or logos or book covers.


      Then go on platforms where you can follow people in those businesses / who seem like they'd need that kind of work, some will follow you back... Also, contact such people directly.


      Also, you'd be joining construction-related forums and making friends there.


      Of course, platforms where people looking for design are good places, even if crowded. You'd need to position yourself better... Specializing would help..


      If I had a roofing company, I'd be more inclined to buy my logo from someone who seems to get construction company owners than a generalist. So would most people.
      You're making a good point, and I bet that on that roofing forum I'd be the only graphic designer, but the possible clients would be a very small number, where as if you cast a wider net you might get more fish, no?
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  • Profile picture of the author WF- Enzo
    Administrator
    There's no single, effective platform. Best way is to engage your customers using all platforms (Twitter, Facebook, Instagram, etc).
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  • Profile picture of the author Alok Meena
    Banned
    Reddit and Quora are the best options right now.
    Youtube is also good, but it requires way more work.
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  • Profile picture of the author lukeo
    Hey great question,

    Personally i love pinterest because you can automate it for up to months ahead by using an app called tailwind.. essentially it lets you schedule posts for the foreseeable future! You can link to whatever you want although a product page is slightly frowned upon!

    In terms of writing type social media platforms, i like using reddit and quora. The engagement you get from those is ridiculous!

    Hope this helps!
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  • Profile picture of the author jefrin adams
    just focus on twitter & facebook groups .It will give much more responce for your website .
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    • Profile picture of the author palmtreelife
      just focus on twitter & facebook groups .It will give much more responce for your website
      Not sure if you saw the other ongoing thread, but it is well known that twitter is not very easy to get followers for the average marketer. I'm wondering how you were able to get success with Twitter so that you are confident to recommend it for others to use?
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    • I prefer Facebook more than twitter in term of getting traffic.
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  • Profile picture of the author siddhant synkom
    first of all identify where your target audience spending more time such as facebook, instagram, youtube, twitter. Find opportunities there and write content around them.
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  • Originally Posted by cititoru View Post

    So far I have used Twitter without much success. I post my work there trying to get more leads. I know ideal would be to have a presence on all platforms, but I don't have that amount of time on hands to commit to all of them. Just wondering which platform brings you more leads? Which platform have you found to be more active and engaging?
    Well, there was this legendarily huge fish down by the lake that all the fishermen always talked about.

    Famed for its size.

    Famed for its reclusivity.

    Few people ever saw it.

    And no one ever caught it.

    No matter what tactics or bait the fishermen tried.

    Using the finest, tastiest bait.

    Fishing the best locations. Where fish would always nibble.

    None of that stuff worked.

    Until one day, a group of kids playing around the lake decided to try fishing with some hamburgers attached to their hook which they got at McDonalds.

    Guess what?

    The legendary fish bit on the bait.

    Turns out it loved hamburgers all along.

    None of that icky, gooey worm stuff that all the other adults were using.

    What does that have to do with social media?

    All platforms are engaging and active. You just gotta use the right "bait".

    And the "fish" differ on each platform. They want different stuff depending on where they're at.

    Look at what the most successfully engaging accounts in your niche are doing on Twitter.

    You'll get a look at what people on there in your market really want.

    Stuff like:

    - how often should you post
    - what topics make people go into a frenzy
    - how long should your posts be
    - what format posts attract more engagement

    And stuff like that...

    You gotta adapt to each new environment.
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  • Profile picture of the author mariablassingame
    Whether you are a skilled social media marketing professional, a marketing professional wanting to venture into social media advertising, or an entrepreneur wanting to leverage on social media, it's handy to recognize one of the most popular social media sites around.

    The Best B2B Social Networking Channels To Grow Your Organisation

    1. LinkedIn. LinkedIn is just one of the most popular and also extensively utilized B2B social networking platforms today
    2. Twitter. With more than 300 million month-to-month active users, Twitter is a location to "see what's taking place."
    3. Facebook
    4. Instagram
    5. SlideShare
    6. Google And also
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  • Profile picture of the author jefrin adams
    By posting a content in FB ,just focus on the group you posted and also choose the right topic for the content .so that the user can easy to follow your post .
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  • Profile picture of the author petersen123
    Start using Facebook ads and Instagram ads and get more engagement and relevant audience. These platforms are trending nowadays.
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  • Profile picture of the author Zardiw
    I think YouTube is more powerful than Twitter.

    When people are looking for something, a lot of times they will use YouTube instead of Google/Bing.

    If you can make some short videos, it should help drive traffic.

    You can use CamStudio to make vids doing screen capture off your desktop, if you don't want to actually be in the video.

    If you want to appear in the vids, even a mobile phone will work.

    z
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  • Profile picture of the author Ankitshah
    This is a very subjective question. It completely depends on your objective and which audience you want to target.
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  • Profile picture of the author George Onks
    Reddit seems consistent.
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  • Profile picture of the author WF- Mark
    Administrator
    Instagram for me. The problem with them now is that there are a lot of spam bots and accounts.
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  • Profile picture of the author BingoBongo
    Instagram is the way to go for me. Although, you really need to put time into it to be effective. There is a certain learning curve. There a lot of guides out there to help you out.

    However, as someone mentioned, it totally depends on your target audience. The absolute majority of instagram users are under 30 and most of them are female. It doesn't mean that you should advertise there if only your target audeince are young women, but if you are selling products for men above 40, you really should think twice. Good luck!
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  • Profile picture of the author Justin blake
    In my limited experience with Social media platforms, i've found facebook to be the most engaging one from most of the platforms, Mainly because facebook's algortihm "Edge Rank" which is the process that ranks all available posts that can display on a user's News Feed based on how likely that user will have a positive reaction. Facebook's Algorithm for ranking and displaying content on your News Feed is based on four factors:
    1. The Inventory of all posts available to display.

    2. Signals that tell Facebook what each post is.

    3. Predictions on how you will react to each post.

    4. A Final Score assigned to the content based on all factors considered.
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  • Profile picture of the author Naman1234
    I did some research and as per my experience here are the top 3 most engaging social media platforms:-

    1. Facebook
    2. Reddit
    3. Quora
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  • Profile picture of the author SourRov
    I like facebook,twitter and Instagram but i like i Instagram than other social media. Second facebook.

    I use Instagram and linkedin for my affiliate offer promotion.
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  • Profile picture of the author shreyashinde
    It is based completely on your website services, where customers will refer and go to the sites where services offered like you are providing.
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  • Profile picture of the author Taskenator Ltd
    You may target clients using Instagram and Facebook. But choosing which Social Media platform is best will depend on which market and demographics are you targetting. As different Social media platforms will need a different approach so you will be able to leverage it at its fullest.
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  • Profile picture of the author Amarjeet Verma
    According to Twitter is the most engaging social media platform. Because with the help of Twitter, I'm able to generate more engagement to my website and rank that on Google 1st page.
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  • Profile picture of the author RevForce19
    Honestly, I agree with the majority of responses. It really depends on your target audience. I have had huge success with Facebook, Youtube, Reddit, and Quora, but for all different campaigns I was running.
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  • Profile picture of the author dvz
    I agree with Facebook! All world there and if anything it will help you most!
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  • Profile picture of the author Huenelde
    I consider that it is necessary to use all possibilities. Now at the peak of popularity YouTube and Instagram. But do not forget about Facebook. You need to work on your profiles, of course, YouTube needs more work.
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  • Profile picture of the author JUnderwood
    I agree with you. But for more attractive ones there are Instagram and YouTube. Yes, you need to work on YouTube, but this is a great platform to attract more customers. Instagram is also quite good and has a large number of users at the moment.
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  • Profile picture of the author Surya Sudhakaran
    Use all possible social media platform to increase customer interaction. Especially consider reddit.
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  • Profile picture of the author gldesigns
    I think Twitter and Facebook are the most engaging social media platforms these days. It has a lot of users that it engaging in so many ways..
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  • Profile picture of the author cearionmarie
    Instagram has 1 billion active users every month and so far I've had good results with it. It's also a source of free traffic for me. If you even want to make the most out of it, especially if you are into business, then working with Instagram influencers is also a great option.
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  • Profile picture of the author revi enriquez
    Facebook and Instagram are my favorites.
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  • Profile picture of the author Medon
    I know there are plenty of marketers who have achieved great success with Twitter and they will say that Twitter is the best. Also, there are those who have found success in FB while others will say Instagram or Pinterest are on top of things. But my answer is it depends on your targeted group and the product you are marketing.
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  • Profile picture of the author Rais shaik
    I think Facebook is the best social media platform for engaging more traffic.
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  • Profile picture of the author HARSH 01
    Facebook - 2.23 billion MAUs. Facebook is the biggest social media site around, with more than two billion people using it every month.
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  • Profile picture of the author Rajeev Gaur
    Hi there,

    it actually depends on the audience you are targeting. However, there are various new ways which have been introduced in order to attract traffic.
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  • Profile picture of the author iceman78
    I prefer Facebook. You can try facebook groups or sending direct messages.
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  • Profile picture of the author Martin smith
    Facebook, Twitter, and Linkedin are the best social media platforms to engage with users...
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  • Profile picture of the author jameswilliams987
    Twitter is an online news and social networking site where people communicate in short messages called tweets.

    The best way to gain a Twitter following is to simply engage with others. If you're regularly having conversations on Twitter with potential customers, partners, peers, and influencers, then you'll naturally begin to build your audience. Remember those hashtags and influencers you took note of earlier. It's time to start talking with them.

    Here are Some Ways for Twitter Followers, that Helps You to Get More Followers on Twitter.

    1. Follow A Regular Tweeting Schedule.
    2. Include An Image In Every Tweet.
    3. Tweet Timely.
    4. Add A Location To Your Twitter Bio.
    5. A Good Profile Helps Get Followers.
    6. Use Hashtags Properly.
    7. Follow Relevant People.
    8. Engage With Others.

    Thank You.
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  • Profile picture of the author menachemmoscovitz
    In simple, Instagram by the way.
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  • Profile picture of the author taylormarek
    Like many people have said, it depends on your target audience and where they are most active.

    For me it started many years ago during the early days of Twitter, then slowly moved over to Facebook. Then, for me, it splintered into a collection of social media platforms. All of which are engaged and active yet for various different reasons.

    Any of them can be "more engaging". You just need to find out where your audience is and find them. Wherever that may be might just turn out to be the platform you spend most of your time.
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  • Profile picture of the author George Wallace
    It depends on your niche. In my working experience, I think Facebook can generate most visitors from any other social media site. If you can do good marketing then you can get good visitors from Facebook, Pinterest, Twitter, all the social media platforms. Personally, I prefer Facebook and Reddit to generate more engagement.
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  • Profile picture of the author keenier
    I think your call-to-action matters too
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  • Profile picture of the author George Wallace
    It's totally depend on your niche and targeted audience. Personally I prefer Reddit and Facebook.
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  • Facebook, Twitter, Quora forum site, and guest blogging sites.
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  • Profile picture of the author sophie marton
    My suggestion is you should use Facebook and Instagram for your work and show your design on them according to the new research Instagram have the highest engaging rate and people will love to search for new things on Instagram and you can also use Quora. On Quora, you will show your work and get the opinion of your work and make it better
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  • Profile picture of the author Medon
    It all depends on the type of product you sell and the targeted audience. Facebook, Quora, Reddit.... name them have brought success to many business people. If twitter is not working, move to the next.
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  • Profile picture of the author George Wallace
    It's totally depends on your Niche and On which country people you are targeting. If you can do social media marketing well then Facebook, Twitter, Pinterest, Instagram will be great for you.
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  • Profile picture of the author rosemartine
    Instagram,Facebook is best Social Media platform for promoting anything. Here more people stay active. And you can share or promote your work or information about the business.So people will look at your work and hope so you can get success on Instagram and Facebook.
    Good Luck!
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  • Profile picture of the author shashinext11
    Twitter, Quora, and Reddit one of the best and finest platforms i have used.
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  • Profile picture of the author cearionmarie
    If you are limited on your time then you might want to consider getting an extra pair of hands to help you out, a VA perhaps. I'm more active on IG (influencer marketing) and FB (facebook groups), these are the most engaging ones for me.
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  • Profile picture of the author ryanbiddulph
    No platform brings you leads C, because Twitter is an inanimate object.

    Here is the question you ask: "What hammer just hammers nails into a wall by itself, without me picking it up and learning how to use it and practicing hammering?"

    Chat people up on Twitter. Speak to them buddy. Some speak to you in return. This is engagement you seek. From there,business can grow, but only with your active engagement.

    If you do not have time and energy to succeed, you will fail. Guaranteed. But if you have the time and energy to succeed - by spending time and energy engaging people - you will succeed. Perfect mirror to you, social is.
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  • Profile picture of the author spartan14
    For me the best platform where i get the most of my income its youtube it converts the best for me ,also facebook its good but i think more to get leads ,etc and not so much for sales as people are more for social there and not to buy something
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  • Profile picture of the author petersen123
    The best platform to get the traffic and leads is Facebook and Instagram. Post the most amazing the attractive images related to your business and it will help to get good traffic on your website. If you want conversions than try facebook ads.
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  • Profile picture of the author Ina Salazar
    Focus on your target audience and find out what social media accounts they're mostly active. It will give you an idea on where to participate with and bring more leads and engagement to your prospect customer. There's no need to engage with all the social media platform.
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  • it will depend on your targeting audience as per your services..
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  • Profile picture of the author phdresearch
    It depends on your business. Three key things important to notice to promote your business.
    • You are B2B, B2C or Both
    • Target Audience
    • Overall Goal
    In Marketers,
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • LinkedIn
    • YouTube
    B2C, in some case B2B
    • Facebook
    • Twitter
    • Instagram
    • Pinterest
    • LinkedIn
    I hope this helps.
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  • Profile picture of the author sanjanasingh
    Well, it totally depends upon your target audience. All social networking sites are best and more engaging. To get more followers or generate more leads you need to post content regularly, need to communicate with your audiences. If you provide something unique and relevant to what users are searching for you will be able to gain more followers whether it is Facebook, Twitter or any social media sites.

    So go ahead and good luck!!!
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  • Profile picture of the author sophiaoberoi
    According to me all social networking sites are best but through instagram you can target real audience and improve post engagements.
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