Which social media platform is more engaging?

30 replies
So far I have used Twitter without much success. I post my work there trying to get more leads. I know ideal would be to have a presence on all platforms, but I don't have that amount of time on hands to commit to all of them. Just wondering which platform brings you more leads? Which platform have you found to be more active and engaging?
#engaging #media #platform #social
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  • Profile picture of the author King Manu
    It totally depends on where your target audience is hanging out.

    This implies that you need to do a lot of research and also see try to find out where influencers in your niche perform better.

    You can't and you don't have to excel at all social media platforms.
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  • Profile picture of the author Echo Designs
    When posting on social media it's important that you provide your followers with something that engages them or educates them on a topic within your niche, more often than you sell your services. This will help you gain more followers no matter which platform you use. Some social platforms are more suited to certain industries because they can present your work in a more fitting way. Also, keep in mind that there are age and demographic differences between the varying social platforms. Can I ask what industry you are in?
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    • Profile picture of the author cititoru
      Originally Posted by Echo Designs View Post

      When posting on social media it's important that you provide your followers with something that engages them or educates them on a topic within your niche, more often than you sell your services. This will help you gain more followers no matter which platform you use. Some social platforms are more suited to certain industries because they can present your work in a more fitting way. Also, keep in mind that there are age and demographic differences between the varying social platforms. Can I ask what industry you are in?
      I am in graphic design and the target audience would be a big array of people. But I hear you, and I know a lot of designers use Behance and Deviant Art, but over there you'd find other designers, which would not be the ideal.
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  • Profile picture of the author myob
    Twitter has never been my first choice for generating leads. Consider other marketing options such as article syndication marketing (my favorite), building an email list with incentivized offers, some online/offline ads, or even start with good old school type marketing around your local area.

    Social media, IMO, is more of an enhancement and supplement to be used in conjunction with other online/offline marketing channels. Its effectiveness is mostly for solidifying credibility and authority within your targeted marketing demographics, not as a sales platform. It is not uncommon for followers to "check you out" before buying.
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    • Original posted by myob 3 days ago
      Twitter has never been my first choice for generating leads. Consider other marketing options such as article syndication marketing (my favorite), building an email list with incentivized offers, some online/offline ads, or even start with good old school type marketing around your local area.

      Social media, IMO, is more of an enhancement and supplement to be used in conjunction with other online/offline marketing channels. Its effectiveness is mostly for solidifying credibility and authority within your targeted marketing demographics, not as a sales platform. It is not uncommon for followers to "check you out" before buying.
      Great response and advice. I am in total agreement with it.
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  • Profile picture of the author msulcs
    Reddit and Quora are the best options right now.
    Youtube is also good, but it requires way more work.
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    • Profile picture of the author sgalla414
      Originally Posted by msulcs View Post

      Reddit and Quora are the best options right now.
      Youtube is also good, but it requires way more work.
      I have heard alot about Quora and Reddit basically being a nofly zone for "self advertising" is this not true anymore?
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  • Profile picture of the author pramodtapu
    I would go for Facebook
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  • Profile picture of the author GALYNAGLN
    As for me,Instagram is by far the most engaged social platform for brands. What about Twitter, it remains one of the most active social media channels.
    But you need to be active on several platfroms and it will give a result.
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  • Profile picture of the author dana67
    For me, Facebook has been more engaging and brought more traffic. But any traffic from any social media site is a good thing.
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  • So far I have used Twitter without much success. I post my work there trying to get more leads. I know ideal would be to have a presence on all platforms, but I don't have that amount of time on hands to commit to all of them. Just wondering which platform brings you more leads? Which platform have you found to be more active and engaging?
    Personally, the social media that I used and have found to be invaluable is Instagram. If you go over to Instagram you will see Instagram has given you a lot of functions and opportunity to grow your social presence. Incredibly, people on Instagram are very active and responsive.

    I will say, you do need to put in the time and effort to engage with people. That is the reason why they call it SOCIAL media. You much be actively SOCIAL.

    Nevertheless, I digress, with Instagram, you can follow people, people can follow you, you can submit videos and comments and those videos and comments can be liked and shared. On top of that if you can promote you post by paying for it to be promoted....and the best part is you can reach at least 2,000 people for only $10-$20.

    You can beat that!

    Hope that helped!
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  • Profile picture of the author palmtreelife
    I am in graphic design
    You can post photos on twitter with captions or you can just have 140 characters with no picture. Twitter is not designed for GRAPHIC designers as much as Instagram is for your niche. IG is all about the photos. You will find some big graphic designers sharing their work on IG. The platform with the highest engagement rate is also IG.

    You don't need to be on all platforms, it's true, but for graphic design, I would be starting with IG instead of twitter.
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    • Profile picture of the author cititoru
      Originally Posted by palmtreelife View Post

      You can post photos on twitter with captions or you can just have 140 characters with no picture. Twitter is not designed for GRAPHIC designers as much as Instagram is for your niche. IG is all about the photos. You will find some big graphic designers sharing their work on IG. The platform with the highest engagement rate is also IG.

      You don't need to be on all platforms, it's true, but for graphic design, I would be starting with IG instead of twitter.
      That's what I was doing with Twitter so far. I will give Instagram a go, so what comes out of it!
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  • Profile picture of the author Beth11
    I guess you shouldn't give up! You can try instagram and Facebook.
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  • It completely depends on your Business. If it's a B2B Business then LinkedIn can be more useful. For Social Media PPC you can go for Facebook Ads as you can get less costly leads in comparison to other Social Media Ads.
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  • Profile picture of the author cititoru
    In graphic design industry I haven't seen any designer doing ads. Do you think paid tweets or paid Instagram posts get more engagement?
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    • Profile picture of the author palmtreelife
      Do you think paid tweets or paid Instagram posts get more engagement?
      Are you talking in general or specifically to graphic design? Promoted posts/ads in IG get a LOT more engagement. Good CTA's would be better, but even just a basic photo will garner a LOT more likes and usually many clicks. Proven.
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  • Profile picture of the author MYDCOM
    For me is Youtube, but it takes a lot of work to create videos. I've also gotten plenty of traffic from pinterest.

    I suggest you try Instagram and pinterest. Give YT a go too if you can make catchy videos.
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  • Profile picture of the author Rajeev Gaur
    Hi there,

    See it depends on the nature of the requirement. Every platform has a different story but which story suits you it depends on you.It takes the right strategy, a deep understanding of your audience, and commitment to be able to get your customers to interact with your brand. If you're still struggling with engaging your customers on social, here are some proven tactics you should try today:



    Make Your Content More Accessible
    Implementing a Cause Marketing Campaign
    Take a Stand on a Social Issue
    Show the Human Side of Your Business
    Analyze How Customers Respond to Your Campaigns
    Engage With Your Customers Swiftly and Regularly
    Know Where Your Audience Is Talking About You
    Get to Know Your Social Media Audience
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  • hi, All of social media platform play important role in delivering ton of organic traffic to engage with your site or page. One important thing keep in mind when posting content on social platform is eye cache that makes visitor to take some action on your post. Always post quality content with right info that visitor want.
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  • Profile picture of the author DABK
    I know you can do all kinds of graphic design jobs, but you'll be better off specializing... I mean, make yourself be perceived as the designer of choice of a particular type of business(es) or work (construction companies... or roofers, plumbers and electricians) or logos or book covers.


    Then go on platforms where you can follow people in those businesses / who seem like they'd need that kind of work, some will follow you back... Also, contact such people directly.


    Also, you'd be joining construction-related forums and making friends there.


    Of course, platforms where people looking for design are good places, even if crowded. You'd need to position yourself better... Specializing would help..


    If I had a roofing company, I'd be more inclined to buy my logo from someone who seems to get construction company owners than a generalist. So would most people.
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    • Profile picture of the author cititoru
      Originally Posted by DABK View Post

      I know you can do all kinds of graphic design jobs, but you'll be better off specializing... I mean, make yourself be perceived as the designer of choice of a particular type of business(es) or work (construction companies... or roofers, plumbers and electricians) or logos or book covers.


      Then go on platforms where you can follow people in those businesses / who seem like they'd need that kind of work, some will follow you back... Also, contact such people directly.


      Also, you'd be joining construction-related forums and making friends there.


      Of course, platforms where people looking for design are good places, even if crowded. You'd need to position yourself better... Specializing would help..


      If I had a roofing company, I'd be more inclined to buy my logo from someone who seems to get construction company owners than a generalist. So would most people.
      You're making a good point, and I bet that on that roofing forum I'd be the only graphic designer, but the possible clients would be a very small number, where as if you cast a wider net you might get more fish, no?
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  • Profile picture of the author WF- Enzo
    Administrator
    There's no single, effective platform. Best way is to engage your customers using all platforms (Twitter, Facebook, Instagram, etc).
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  • Profile picture of the author Alok Meena
    Banned
    Reddit and Quora are the best options right now.
    Youtube is also good, but it requires way more work.
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  • Profile picture of the author lukeo
    Hey great question,

    Personally i love pinterest because you can automate it for up to months ahead by using an app called tailwind.. essentially it lets you schedule posts for the foreseeable future! You can link to whatever you want although a product page is slightly frowned upon!

    In terms of writing type social media platforms, i like using reddit and quora. The engagement you get from those is ridiculous!

    Hope this helps!
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  • Profile picture of the author jefrin adams
    just focus on twitter & facebook groups .It will give much more responce for your website .
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    • Profile picture of the author palmtreelife
      just focus on twitter & facebook groups .It will give much more responce for your website
      Not sure if you saw the other ongoing thread, but it is well known that twitter is not very easy to get followers for the average marketer. I'm wondering how you were able to get success with Twitter so that you are confident to recommend it for others to use?
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  • first of all identify where your target audience spending more time such as facebook, instagram, youtube, twitter. Find opportunities there and write content around them.
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  • Originally Posted by cititoru View Post

    So far I have used Twitter without much success. I post my work there trying to get more leads. I know ideal would be to have a presence on all platforms, but I don't have that amount of time on hands to commit to all of them. Just wondering which platform brings you more leads? Which platform have you found to be more active and engaging?
    Well, there was this legendarily huge fish down by the lake that all the fishermen always talked about.

    Famed for its size.

    Famed for its reclusivity.

    Few people ever saw it.

    And no one ever caught it.

    No matter what tactics or bait the fishermen tried.

    Using the finest, tastiest bait.

    Fishing the best locations. Where fish would always nibble.

    None of that stuff worked.

    Until one day, a group of kids playing around the lake decided to try fishing with some hamburgers attached to their hook which they got at McDonalds.

    Guess what?

    The legendary fish bit on the bait.

    Turns out it loved hamburgers all along.

    None of that icky, gooey worm stuff that all the other adults were using.

    What does that have to do with social media?

    All platforms are engaging and active. You just gotta use the right "bait".

    And the "fish" differ on each platform. They want different stuff depending on where they're at.

    Look at what the most successfully engaging accounts in your niche are doing on Twitter.

    You'll get a look at what people on there in your market really want.

    Stuff like:

    - how often should you post
    - what topics make people go into a frenzy
    - how long should your posts be
    - what format posts attract more engagement

    And stuff like that...

    You gotta adapt to each new environment.
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  • Profile picture of the author mariablassingame
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