FB ad tracking tool implementation

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Greetings! If we may pick your brain?

We have run Facebook ad campaigns and understand them.

What we are looking for is tracking tool implementation.

For example,

If someone presses more info or click here, we want to know results of where they went to.

I know of one tool, that is implementation of pixels on pages, can we put pixel on a video?

Is there a way to put click here in a video to lead person from video to click next move.

We are developing a complete marketing program from "what is product" to "I love it" to "I tell everyone about it"

If we can track the movement of the sale we can tweak the movement to get BETTER results.

Your input will be very much appreciated.
#implementation #tool #tracking
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