The Usefulness of Social Media

by DABK
27 replies
Neil Patel surveyed a few hundred companies about the value of their social media marketing.

He has his biases, but his discussion and numbers will get you thinking; some of you will be downright unpleasantly surprised: https://neilpatel.com/blog/social-media-followers/?utm_source=email&utm_medium=email&utm_campaign=em ail.

PS If your experience is different, share. If it is in line with what he found, share.

For me, Pinterest does not work, FaceBook does less and less: I am talking both organic and paid, in the clothing and home loans and flooring areas.
#internet marketing #media #social #social media #social media marketing #social media posting #usefulness
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  • Profile picture of the author sgalla414
    This was a very interesting read. A little disheartening but interesting none the less. One of the things I feel this article missed mentioning was how often these companies were linking their website? Did i miss that part? I think that's a pretty big piece of the puzzle.
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    • Profile picture of the author DABK
      It's there. Their main thing was 100 followers. They did, however, look at post frequency... Posting more than once or twice seems to be useful, more than 8 times a month doesn't get you much more than 9 times a month does.



      Originally Posted by sgalla414 View Post

      This was a very interesting read. A little disheartening but interesting none the less. One of the things I feel this article missed mentioning was how often these companies were linking their website? Did i miss that part? I think that's a pretty big piece of the puzzle.
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  • I've been telling people on my list for 8 years now that social media is mostly a waste of time. That was around the time I deleted my own FB fan page with over 7000 people. It was useless. And I had 30 - 40 comments for every post I put up. These days you're lucky to see 5 comments on some of the big boys and girls pages with tens of thousands of followers.

    It has its uses, and I'm sure there are many who are doing well. For me, and the majority of other small businesses (and big biz) it's not really worth the time and effort that goes into it.

    These days I don't have a single live social media account that I use for business.
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    • Profile picture of the author DABK
      Well, it looks like you might be getting only 1 or 2 sales per 100 followers, but it's scalable, so if you got 1,000,000,000, followers, you'd surely make some money.


      I don't use it, either. Some of my clients do, some pay for ads on FaceBook, which work (in the sense that they make a lot more money in relation to costs), but they don't like doing it, will be dropping it, as other methods bring in more money per resources spent. Plus, they find the whole FaceBook annoying. (They hate the low number of sale vs the large number of people reached and the large number of people that like...).




      Originally Posted by Declan O Flaherty View Post

      I've been telling people on my list for 8 years now that social media is mostly a waste of time. That was around the time I deleted my own FB fan page with over 7000 people. It was useless. And I had 30 - 40 comments for every post I put up. These days you're lucky to see 5 comments on some of the big boys and girls pages with tens of thousands of followers.

      It has its uses, and I'm sure there are many who are doing well. For me, and the majority of other small businesses (and big biz) it's not really worth the time and effort that goes into it.

      These days I don't have a single live social media account that I use for business.
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      • Profile picture of the author cfishermedia
        what are some of the methods your clients are finding success with?

        We have started a direct mail campaigns but those are still pretty pricey.
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        • Profile picture of the author DABK
          Pricey compared to what?


          FaceBook ads work better in my world than FaceBook posts.


          SEO and being in the pack on the maps (local businesses) work.


          Linkedin for business to business.. Free way, not ads.


          It really depends on who your target audience is and your skills/resources, which ones you use.





          Originally Posted by cfishermedia View Post

          what are some of the methods your clients are finding success with?

          We have started a direct mail campaigns but those are still pretty pricey.
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    • Profile picture of the author cfishermedia
      so what are some of the resources that are currently worth investing into?
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  • Profile picture of the author shawnlebrun
    Honestly... there's never going to be any "one thing works for all" approach.

    In other words... some make a killing with social media, some make zilch.

    Some make a killing with Google ads or Facebook ads, some make nadda.

    There are so many variables in play, it's tough to say for sure whether something "works"
    or not.

    It's all based on individual businesses/marketers and their own results.

    The key is to try a few "known" methods and see what gets traction... then
    try to make that better.

    For me, I've done multiple millions in sales using Adwords, but had a LOT of
    trouble making Facebook pay off.

    It's not a surprise to me... since most people go to Google to look for solutions
    and possibly buy... where social media is, well, more for social stuff.

    But all forms of getting eyeballs can and do work, if you have a way to monetize
    it correctly.

    I had a lot of luck over the years of trying a Spaghetti approach in which
    I threw a bunch of sh*t against the wall... saw what worked, and did more of
    that.

    I also realized that with paid ads and a good sales process... you can make
    millions... zero social media involved.

    If you can find out where your market hangs out, what they read, etc...
    and you find a way to get in front of them... you can do quite well without needing
    any social media.
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    • Profile picture of the author DABK
      It's how I look at it. I posted this because I see so many people talking about how useful social media is from anecdotal (their perspective only) forgetting that other people do not have the same skills/resources/client base. And many people bashing social media based on only their experience (without mentioning what their skills/resources were).



      If you can make the worst performing media work for you, you should.



      But it's useful to have a good understanding of what you're getting into, in the beginning.




      Originally Posted by shawnlebrun View Post

      Honestly... there's never going to be any "one thing works for all" approach.

      In other words... some make a killing with social media, some make zilch.

      Some make a killing with Google ads or Facebook ads, some make nadda.

      There are so many variables in play, it's tough to say for sure whether something "works"
      or not.

      It's all based on individual businesses/marketers and their own results.

      The key is to try a few "known" methods and see what gets traction... then
      try to make that better.

      For me, I've done multiple millions in sales using Adwords, but had a LOT of
      trouble making Facebook pay off.

      It's not a surprise to me... since most people go to Google to look for solutions
      and possibly buy... where social media is, well, more for social stuff.

      But all forms of getting eyeballs can and do work, if you have a way to monetize
      it correctly.

      I had a lot of luck over the years of trying a Spaghetti approach in which
      I threw a bunch of sh*t against the wall... saw what worked, and did more of
      that.

      I also realized that with paid ads and a good sales process... you can make
      millions... zero social media involved.

      If you can find out where your market hangs out, what they read, etc...
      and you find a way to get in front of them... you can do quite well without needing
      any social media.
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  • Profile picture of the author WF- Mark
    Administrator
    Interesting read. Kinda surprised how Facebook and Instagram have the least traffic.

    Me and a friend mostly use IG for promoting automotive goods and stickers for local car clubs and enthusiasts. Seems to be working fine for us as we get both local and international customers thru IG.
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  • I use Twitter and Instagram on a daily basis. I have got more traffic from these social media sites. You can post blogs, articles, images, videos, and infographics.
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  • Profile picture of the author jefrin adams
    Increase more traffic ,get more leads ,improve friends for your business ,Improve your brand awarness
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  • Profile picture of the author kaymehelp
    Correct me if I'm wrong, but all the stats were based on organic (Free) posts right?
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    • Profile picture of the author DABK
      Yes, they were. There's only one chart for ads, showing that visits from social media via ads has increased a lot in the last few years.



      Originally Posted by kaymehelp View Post

      Correct me if I'm wrong, but all the stats were based on organic (Free) posts right?
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  • Profile picture of the author Walterwhite1
    You say facebook doesn't work for online sales and its totaly wrong i sold many of my products from facebook and pintrest
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    • Profile picture of the author DABK
      I never said anything like that.

      Originally Posted by Walterwhite1 View Post

      You say facebook doesn't work for online sales and its totaly wrong i sold many of my products from facebook and pintrest
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  • Profile picture of the author Sarah Jabee
    Hi, I've found it very interesting and informative.
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  • Profile picture of the author Kiran Malik
    Interesting though, I've were given greater visitors from those social media websites. you may publish blogs, articles, pics, movies, and infographics.
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  • Profile picture of the author albertocosta
    Increasingly, social networks are part of our lives and are changing some of our behaviors. For the better and for the worse, some say. Here is a very small note to mention that I wrote a column for Agent Solo at the request of Yves William. I called it The importance of social networks for professionals in 10 points . This applies to all social networks, including Facebook and in particular Linkedin. It is part of a complete file on social media , the result of the joint effort of several Solo Agents.


    Here are the 10 points. In everyday life, the RS allow us:
    • Keep our professional network informed about us
    • Interact with our network members
    • Give members of our network value-added information
    • To make specific requests to our network
    • To publicly thank those who helped us
    • Increase trust and build strong relationships
    • To share trust with other members of our network
    • To be put or put in relation
    • To be seen, known and recognized
    • To be found and qualified
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  • Profile picture of the author pramodtapu
    when you get a large followers then you will earn money but results you spend a lot of time in social media and all of followers are useless because they are only net followers and Real Friend who are with you spend a lot of time in your college and schools,so its useless.
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    • Profile picture of the author WF- Mark
      Administrator
      Originally Posted by pramodtapu View Post

      when you get a large followers then you will earn money but results you spend a lot of time in social media and all of followers are useless because they are only net followers and Real Friend who are with you spend a lot of time in your college and schools,so its useless.
      Not necessarily true that when you have large followers equals big earnings. That is not how social media works for a business. If you want to have social media work for your business, then you need to always engage and be active on it. Your followers don't have to be your friend on a personal level. They can just be casual people who are interested on your business as well. This is why you don't go spending money for bots just to gain followers. Organic is always the key and are the ones that will keep your page and business running. Followers from bot hold no value to the business because people will also see that they are no more than spam accounts.
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  • Profile picture of the author King Manu
    You know what these numbers don't take into account?

    The staggering amount of bots and fake followers on social media. All you have to do is like some posts with popular hashtags on IG and you get a lot of auto-followers or likes on your pictures. I even get comments from these accounts that clearly look like they aren't used manually.

    What that means?

    That means you get diluted stats. 100 followers means a smaller amount of real followers as time goes by.

    So the stats per 100 followers are useless. What companies should care about is the results per 100 visitors from social media.

    That's where the truth is.

    And why Pinterest has the biggest number of engagement per 100 visitor?

    Hate it or love it, FB and IG are still the big thing, and people who pay for these softwares for social media automation rarely care about Pinterest. Pinterest works only for some niches anyway.

    What social media platform you choose depends on your niche. But if you are present where your audience is, results from social media are still great.

    The problem we get is when we follow general advise and we don't think about where our clients are. Sure, IG is great for some people, but that doesn't mean it will be great for you as well.

    Bottom line?
    Social media is still great if you adjust your efforts with your audience.

    I get plenty of traffic and business from (some) social media platforms.
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  • Profile picture of the author hostnetindiaa
    • Facebook
    - Great resources of traffic, highly popular social media platform and specially facebook groups are great advantage for us.
    • Twitter
    - another great resources of traffic, promote your professional life as well as company services.
    • Instagram
    - graphics are is lead role, fast growing social media channel, most loved platform, grow fast. Easy to use with less options.
    • Linkedin
    - awesome place for professionals, find any jobs worldwide, meet world class professionals
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  • Profile picture of the author AltiusHospital
    At this time all are using social media if we want to spread a any news means we put a news on social media means it will easily get a high reach.it will helps more to business peoples.
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  • Profile picture of the author Nathan Klein
    It definitely depends. What scale your business resides on, the type of product or services. Don't forget that FB, for example, it's not all about the fan page or sponsored content. There's a massive power to communities, groups, people passing on messages from one to another. (I saw that especially when promoting advocate office)
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  • Profile picture of the author MaxFeerden
    Social networks are a great way to attract a large number of users. Now social networks are on a big top of popularity.
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  • Profile picture of the author cstpl123
    Here is some of the useful information you will find. Please go through this link

    https://www.nibusinessinfo.co.uk/con...g-social-media

    Thank you.
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