According to Adam Mosseri (Head of Instagram), they "want people to worry a little bit less about how many likes they're getting on Instagram and spend a bit more time connecting with the people that they care about".
There has been a lot of mixed opinions regarding this change but it looks like Instagram will be moving forward regardless.
It was officially confirmed this week that the Canada Wide Test has ended and they will now begin hiding likes internationally in 6 or more countries.
The countries that this test will start with are:
- New Zealand.
Facebook has been pushing their ads a lot more lately, so creating this initiative to "de-influence" influencers to push advertisers to reallocate their ad spend on the Ad Platforms makes sense.
And as a lot of people have mentioned, likes can still seen by the user itself, so it doesn't look like this would really help in regards to people worrying less about their likes.
What do you think about the removal of post likes?