Do Advertisers Need to Start Paying More Attention to Reddit?

by Administrator 10 replies
12

This interesting Marketing Land article on how Reddit is changing is well worth a full read.

Reddit used to be a scary, inhospitable place for brands, but is that changing? It got a complete overhaul last year and has started to offer new options to advertisers too.

Reddit is a tech-savvy environment and trolls lurk in its darker corners, but according to Zachary Burt, President of Code for Cash, there are ways to use the platform effectively without the negative backlash.


Heather Cooan the CEO of HDC Digital says The thing is: After the redesign, Reddit reports big engagement gains on what's a new and friendlier site, but has that converted to users engaging with advertising? Duane Brown is the founder of Take Some Risks Inc says:

The language used here is hardly going to get you scrambling to advertise on Reddit. The fact remains, however, that they've added some great options for targeting niches. With some thought, that might work well for some advertisers.

My question to you guys is this: Is Reddit being overlooked unwisely? The platform has over 330 Million active monthly users. That's more than Pinterest (300 Million),Twitter (139 Million) and Snapchat (301 Million). Isn't that degree of exposure worth making a well-targeted effort for?
#social media #advertisers #attention #paid advertising #paying #reddit #social media #start
  • Hi,
    Few other reasons to use Reddit are:
    1. Reddit is getting more popular
    2. Niche community is like a Goldmine
    3. Easy to manage advertisements
  • You will never know if it is worth it until you decide to take a risk. Reddit can be the only platform you need right now. With its million users overpowering Pinterest, Snapchat, and Twitter, there's a 60/40 chance that you will succeed. Keep on taking risks. After all, you cannot be successful without some failures.
  • Reddit needs to pay a lot of attention. Reddit has good traffic to users, which helps to increase the ranking of the site.
  • According to me , A digital marketer must explore reddit. It has amazing and targeted audience. Also as digital marketer you should establish an engaging audience over Twitter.
  • If the troll issue is under control, heck yeah. loyal community over there.
  • Don't forget that Reddit links have norefferer attribute and you will not see which communities gave you traffic.
  • [DELETED]
  • Advertising on Reddit is totally safe, as well as incredibly easy. Unlike all the other platforms and social networks, where you have to spend countless hours trying to address your target audience, on Reddit, it can be found inside the appropriate subreddits. What you need to keep in mind is that Reddit ads function on a CPM basis.
  • Reddit is a good place to get traffic as long as you don't violate some regulations, then you should be fine.
  • Reddit is a gold mine. There are already guides about it for years. For example, RedditGuru.
  • Getting exposure in front of a targeted audience is like investing in a goldmine. If Reddit offers it after the new design, it is worth to take the risk. Reddit users are very active and can get a ton of replies for the information we shared. Chances of getting negative replies are also very high.
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