How to Rank Videos on 1st Page of YouTube (& Google) for Targeted Keywords

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I often see people looking for ways of generating free targeted traffic or wondering how to rank videos on Google & YouTube. Well I did it with my first effort 3 years ago & it's still there on page 1. This post should help you & also hopefully help me to start producing more videos again.

I really learned most of this from a couple sources - a seminar I watched & advice by Brian Dean at Backlinko. I kind of combined the advice from sources as there were some different methods. I also should mention Neil Patel even though many associate him with blogging - his advice on long tail keywords applies to ranking videos as well. Neil also is growing strong on YouTube.

The key is to find keyword phrases that you will be able to rank because competition isn't as fierce. For example - Rotsa Ruck ranking on the first page with a video attempt for the keyword "make money". However if you notice there indeed are 3 videos on Google's first page for that term & one was from only 5 days ago!

(current at time of this post - "make money")
5,925,915 views from Aug 3, 2018 video - 10 Legit Ways To Make Money And Passive Income Online - How To Make Money Online
232,004 views from May 27, 2019 video - Best Way to Make Money Online as a Broke Beginner! (WORKING 2019!)
138,209 views from Aug 9, 2019 video - Top ways to make money online in 2019

Now let's try a long-tail keyword with less competition that you may stand a better chance of ranking on - "how to make money as a teenager without a job". And the 3 videos 1st page Google are -

99,964 views from Mar 15, 2016 video - How To Make MONEY FAST as KID or TEENAGER! (Without Job)
116,036 views from Apr 4, 2015 video - How To Make Money As A Teenager Without A Job!
388,108 views from Feb 23, 2018 video - 20 ways to make money as a teenager (no surveys + not sponsored)- How to make money quick + easy!

So here is what your goal is for you to rank easier on both YouTube & Google - find keyword searches that are 4-8+ words long that people are searching for that help solve a problem... hopefully something that they have an immediate need to get done. Use the Google keyword planner and focus on keywords that are between 100-1000 monthly searches & see if they have videos on the 1st page of Google. If there are no videos, there is a chance that Google won't show videos "or" they may start showing them after you upload a video. Even if they don't, remember that people do a lot of searches on YouTube... take advantage of that. You also can use Bing/Microsoft keyword planner but remember monthly search totals will be lower there. Other keyword tools you can use would be https://neilpatel.com/ubersuggest/ & keywordshitter.com

OK let's talk about your YouTube Channel or Channels. Do you want to have a large authoritative channel where you upload many videos which over time can help you rank for more competitive words. You have to be more active loading videos at least monthly. This also helps with personal branding (look at Brian Dean or Neil Patel for examples). Or do you want to have a channel with a narrow focus that you target a niche and keywords & having often only one video or two. That's your decision.

One of my channels currently has only two videos & I don't use my name as the Channel title. Instead I use the product niche (Example - "Affiliate Software Options"). I do however use a profile image of myself. Edit the channel art so it's niche related. Edit your "About" page making sure you have desired keywords in the description. Add links - product URL, Facebook, Twitter, Pinterest, etc... if you have related social media accounts. Leave a welcome message on the discussion tab (with keywords mentioned)

Ok - let's talk about video length. This one area where advice from the seminar I watched & Brian Dean was different - true elsewhere as well. The seminar recommended short 2-3 minute videos to grab peoples attention & to either invite them or give them a quick tip for them to want more & go to the place you want them go with a URL click. Brian Dean uses longer videos with much more in-depth teachings/stories. My 2 current videos on that channel are 13+ minutes & 7+ minutes going into pretty good detail overview of a product/service I want people to use. They rank well. According to Brian Dean, the average length of videos ranking on the first page of YouTube is 14 minutes, 50 seconds. I think it also depends on the niche so look for yourself for the keywords you want to rank in. Important - you want people to watch to the end of your video as often as possible so make it good. If people click away quick, YouTube will assume your video isn't satisfying the need of the viewer which affects ranking. At the end of your video you can say "If you enjoyed this video - go ahead & hit the like button & leave me a comment".

Ok - you created a video & are ready to upload it to your channel. Before you do that, change the name of your video file on your computer to a title with the keyword you want to rank with instead of uploading a file that has name like cp16666832. I use my title that I use for my video. Use your desired keyword to be the first thing in the title. I should also tell you to mention your keyword in the video as YouTube does transcribe the video.

After you upload to YouTube, let's do the video description.

- 1st line - add your keyword with a clickable URL of where you desire people to go after they watch your video. (sign up here at http://wherever or download here, subscribe here... etc.)

- Have a fair bit of content in the description with your keyword scattered a few times as well as related keywords but have it make sense & don't just keyword stuff.

- Add the link to your YouTube channel in the bottom of the description because it actually gives your channel a backlink

- After your video is uploaded - go to your channel - go to videos - click the video you just uploaded - copy the video URL - paste that in the bottom of your description as well

- do a YouTube search for your keyword (grab link to the top video & paste that video in description bottom as YouTube spiders have already identified that video as relevant). Note this is what was told to me in the seminar so I did it but not totally sure about it.


Add Tags to your video

- use desired keyword itself
- use a few variations of your keyword
- break up your keyword into individual keywords & add if they are key
- copy the top video competitor tags (view page source - copy keywords)

change the thumbnail of your video (can be custom)

I haven't done the following as I ranked up so quick but it makes sense. The more playlists your video gets added to - the better. Create a playlist with the title related to your topic but not the exact keywords you're trying to rank in. Add the top 3 videos (your competition) into that playlist including your own.

- edit transcription of video
- click on subtitles and CC
- click on English (automatic)
edit - make sure you change stuff - especially where you say keywords or important keywords
- turn off subtitles on videos edited

Your video will move up in the rankings as it gains authority through subscribers, likes, comments & engagement. Some people use Fiverr to get views but it's best to let your video grow natural & organically. However share your video on your own social media platforms and ask for the favor of people leaving a thumbs up or subscribing. Post the video on your blog if you have one related to the niche.

- use ping-o-matic right after you upload your video (blog name = keyword, blog home page = youtube video url (https included , rss empty)

- use Fiverr or SEOClerks for social bookmarks

- Embedded videos help ranking (use your blog - keyword in blog title) - other notes I took - click show more (unclick "show player controls", unclick "show suggest videos when finished", unclick "show video title and player actions")

- Utilize current following on social media, email lists to promote your video - the quicker the better!


YouTube ranking factors
----------
keyword competitiveness
title
description
tags
backlinks
watch time (important)
total views
likes & dislikes
embeds (embed on WF ad for example)
social shares
playlists
subscribers
total channel views
channel optimization
channel backlinks
keyword in uploads
transcription edited
flags (bad)
comments - engagement good

(I also see Brian Dean created a blog post on this matter at https://backlinko.com/youtube-ranking-factors - absorb that info as well)

optional - pay YouTube to display your video but pause the campaign after 300-400 views

- In addition, consider other video sites like Vimeo, DailyMotion, MetaCafe, etc...

- find forums related to post - title same as keyword - use signature if allowed

Use these techniques for affiliate promotion, blog promotion, whatever promotion...


Anyway I hope the information above helps you. In addition, here are some links below regarding YouTube & long tail keywords for more brain food to ingest.


YouTube SEO: How to Rank YouTube Videos in 2019 https://backlinko.com/how-to-rank-youtube-videos

YouTube Marketing Hub - https://backlinko.com/hub/youtube

Is YouTube Worth It? 7.6 Million Views Later, Here's What I Learned - https://neilpatel.com/blog/youtube-marketing/

Long Tail Keywords: The Definitive Guide https://backlinko.com/long-tail-keywords

11 Reasons You Need to Focus on Long-Tail Keywords for SEO https://neilpatel.com/blog/long-tail-keywords-seo/


Larry Wentz
#1st #google #keywords #page #rank #targeted #videos #youtube
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  • Profile picture of the author Chris Busa
    Now that is a in depth post!

    Thanks that is good stuff.

    I especially like the nuggets you dropped about optimizing your description with the backlinks and outlinking strategies.
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    Discover The Easiest Way to Generate Passive Income Month after Month Fast!...Click Here To Get The Free Training Now!

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  • Profile picture of the author ryanbiddulph
    Super breakdown here. Good add on video length. I have been toying with a bit longer videos and loving it so far. Now it is time to be clear and dive into videos with greater energy.
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author sanjanasingh
    Well, Thanks for sharing this with us.

    Long-tail keywords are very necessary for SEO and also very easy to rank for in Google and other Search Engine Platforms. There are many ways to rank up your keywords including Video submission.
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  • Profile picture of the author jamesandersonicb
    That is a really informative post which tells everything in detail.
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  • Profile picture of the author mdtanos
    very interesting. thank you
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  • Profile picture of the author White Pearl
    welldone Wentzo.
    Let me add another point.
    Search Quora and other Q&A sites for your video related questions. and answer them using google . com then put your video link in the answer as well.
    Walla , a juicy link to push your video to the top and also you will get laser targetted traffic to your video.
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  • Profile picture of the author Martin smith
    Needful content, thanks for sharing the post...
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  • Profile picture of the author phdresearch
    Valuable Information and thanks for sharing. I was looking for such a post. I'll go ahead and bookmark your site to come back later on.
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  • Profile picture of the author cearionmarie
    Good stuff indeed! Thanks for sharing!
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    Cearion Uy - Marketing Advisor
    www.influencerauditor.com

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  • Profile picture of the author rosemartine
    Hey wentzco,
    I just want to let you know that I like the way you explain and that's a good point of view.These details are very helpful.Thank you for sharing it with us.
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  • Profile picture of the author GowebMkt
    Great Post! Thanks so much!


    BTW....anybody find a good model to offer ranked Youtube vids to a local biz?


    Pricing one-time or monthly?
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  • Promote your video through Social media Links
    Nice post you have given
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  • I just learnt a new method from these your post.. Long tail keywords rank fast ,I agree to that. These post is a good one,thanks for the eye opener on video ranking.
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  • Profile picture of the author Rajeev Gaur
    8 Tricks to Ranking Higher on YouTube
    Below are some different tips to keep in mind that will help your video rank higher on YouTube:

    1. Choose a niche.
    If you're trying to reach the masses, a generic video subject could work just fine. But if you do that, you're also going to be going up against a whole lot more competition, meaning it would be just that much more challenging to rank higher on YouTube or search engines.

    But narrowing your focus and choosing a niche can mean you reach your target audience quicker and more effectively, in large part because you're also narrowing the pool of competition. If you have multiple aspects to a certain topic, you can always make more videos or web pages to send people to. Don't try to cram everything into one video; that will only generalize your overall topic, keywords and title.

    2. Keywords.
    Just as in anything else when it comes to ranks, keywords are an integral part of the process. If you want to reach your audience, find keywords in your niche that people may be searching for. Do some research and determine which words are the best triggers for your target audience and craft your video title around that. For example, if you're doing a tutorial video, you can always start with "How to..." which lets people know immediately that it's a teaching video and then follow with your description of how to do something related to your industry.

    It's also a good idea to put your keyword at the beginning of your video title. If your video is on helping companies boost SEO, for example, you can title the video something like "SEO tips and tricks: Helping your company thrive."

    3. Meta tags.
    Once you've chosen your niche, you want to find the best words that reach your target audience. Meta tags are a great place to start, using keywords that are relevant to the content of your video. The more relevant tags you get, the better chance of reaching your audience.

    Before you upload your video, do a quick search of similar topics that reach your target audience. Check out the top-ranked videos and copy some of their keywords (if applicable). If their video is ranked high, their keywords are obviously working, so you can jump on the bandwagon and follow in their wake.

    4. Description matters.
    If you take the time to shoot, edit and upload a video and fill out all the other areas, you might as well come up with an effective description. So often people get lazy with their description thinking it doesn't matter. However, when a person searches a video, the description shows up, right up there with the title of the video. Your descriptions should be relevant, use keywords and be geared toward your target audience. Also keep in mind that search engine bots cannot view your video, so the description is one of the few factors they have to use when it comes time to determine what exactly your video covers.

    Also, be sure to include a URL back to your website in the description in case people want to navigate to your website.

    5. Playlists.
    This is one of the most often overlooked aspects of trying to rank videos higher. YouTube's playlist feature allows viewers to include videos they like or find useful into their own playlist. This would help give your video a boost in rankings in much the same way link building works for articles or web pages. The more playlists your video is included in, the more popular it would appear to search engines and YouTube. There's not much more you can do to boost this area besides encouraging viewers to add your video to their playlists, but that can go a long way.

    6. Build a following.
    That's easier said than done, and it's also pretty obvious. But the more established your channel is and the more followers you have on your YouTube channel, the higher your videos will rank. That's hard to do, especially for newer companies or channels, but commit to the long-term focus. Uploading quality content and uploading videos regularly will help boost your channel.

    You can also utilize the comments section to your advantage. The first people to comment on a video may be your core audience, and you can help build loyalty by responding immediately. Plus, responding to comments yourself increases the total number of comments on a video, helping give off the appearance of popularity, which will give your video a boost in the rankings. It also lets your audience know you are truly reading what they say and care about how they feel. Don't simply go on and comment a bunch of times on your own video, unprompted, obviously, because that will only make your company come off as disingenuous. But responding to valid comments in a timely fashion is an easy tool you have at your disposal to help increase your video's popularity.

    You can also ask people to subscribe to your YouTube channel, ensuring more eyes looking at your content when you upload. You can use annotations in your video to ask people to subscribe to your channel, or use social media to spread the word.

    7. Work to increase your viewership.
    This may be the most obvious way to increase your ranking, as more views equals more popularity for your video, which in turn leads to a better ranking. But so often, companies don't take the steps to increase their own YouTube video views. Once you upload content, blast it out via your social media channels and embed on web pages. Consider a separate page just for wrapping text around one particular video. Give people other avenues to view your content on more than just a YouTube page. Including your YouTube video on multiple pages on your own website is a big help, but also consider utilizing the video in blogs or press releases.

    Remember, analytics are your friend. You can monitor the analytics on your YouTube videos and try to ascertain what works best and what content draws the most eyes. If a piece of content you upload picks up steam and you're not sure why, use analytics to help figure out where the views are coming from and conduct some research to see what topics are the most popular. That knowledge will come in handy in the future as you create more content.

    Don't underestimate the importance of time watched, as well. No matter what the topic, the higher quality the video is, the longer people will be watching it and the better off your video will be in all rankings.

    8. Encourage social signals.
    The more places your video is embedded, the higher it ranks. Again, this works much like link building. So while you can take steps to embed the video on multiple web pages you control, your content will also get a boost if other people are embedding your video on their own sites and blogs. Ask your followers and audience to share the video.

    The more your video is Tweeted or shared on Facebook or other social media, the more social signals it sends out, boosting the video's popularity, which in turn leads to a higher ranking. Encourage viewers to share the video.
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  • First of all we need to gain more subscribers and popularity by sharing entertaining and engaging videos. After that our all videos will rank on the first page of YouTube until our users stop likes and comments.
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