Twitter, when used correctly, can engage and connect with customers faster than even Facebook Chat. Post a tweet, and people are retweeting (and commenting) and liking and replying. Twitter also tends to lend informal and short conversations between customers. You quickly engage customers by replying to mentions and direct messages, respond to a retweet, and maybe even participate in a trending conversation. Twitter also has a large user base, including potential customers. A Twitter presence also means you are creating a brand identity that's unique and appealing to your target audience. Here are some ways to keep your Twitter marketing engine ported and polished:
Hashtags are ubiquitous, and an integral part of the Twitterverse. They improve brand presence, and lets you join trending topics whether locally or worldwide. Furthermore, you might also wanna use branded hashtags - that is, slogans or keywords designed around your company's specific marketing campaign. Examples would be Coca-Cola's #ShareACoke or Microsoft's #SurfaceProX.
Deal with customer complaints via DMs
If an irate customer replies to a tweet you just posted minutes ago, detailing you why he/she has trouble accessing his/her account, do not reply to that tweet with your workaround. Instead, respond to the user via direct message. It's smarter that way - direct messages lend a feeling of exclusivity and privacy, and you are not limited to just 280 characters.
GIFs and memes make tweets more fun - and relevant
GIFs and memes make social media more colourful and fun. They connect to your followers, and responding to conversations are sure to increase engagement and interest. Modern problems require modern solutions, right?
If you want to reach a wider group of users or audience, you can pay to promote your tweets, account, or trend. You can learn more on the ff links:
Do you have any tips you'd like to share?