Can you promote your business with TikTok?

by WF- Enzo Administrator
38 replies
TikTok is currently the hottest social media platform, and has steadily seen increased usage especially by millenials and Gen Z users. It's also uncharted marketing territory, and everyone can write down rules and techniques to maximise TikTok as another marketing platform.

If you run a TikTok account how would you use the platform to promote your brand?
#business #promote #tiktok
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  • Profile picture of the author Riaz Ahmad
    yes, now a days tiktok is the most used app. By advertising on it maximum traffic can be achieve.
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  • Profile picture of the author Daniel Nordahl
    TikTok Ads is a method I have experienced great success with, in the teenager segment. Only disadvantage about TikTok Ads is you need to get approved.
    In terms of running a TikTok account and promoting your brand organically, I will not doubt it's possible, but you have to be very aware of what you're doing. I would suggest having run at least one other successful TikTok account first, just to get a hold of how it works, what to do and how the community is.
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  • Profile picture of the author Gadgetssai
    As we all know tiktok is the top and popular socual media platform with millions of people watching and sharing their videos and show their talent across the globe. Coming to my scenario my mom was a good cook recently started a YouTube channel and promoted from facebook and instagram as I heard we can use Tiktok as a media platform can anyone know how to do that....
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  • Profile picture of the author ra42
    I dont think that TikTok good idea for advertising! You will waist time , even better to use facebook or instagram and of course ad networks can help ! Anyways you have a lot ways ... Good luck
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    • Profile picture of the author Liam90210
      Tik Tok is widely used all over the world. However, a large part of its community comes from India, the United States and China. Tik Tok also has a version specially designed for the Chinese market. Tik Tok offers four different types of advertising to advertisers. These are Brand Takeover, Native Video Ads and Hashtag Challenges.
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  • Which kind of niches can you advertise on TikTok since its 95% teenage girls?
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    • Profile picture of the author WF- Enzo
      Administrator
      Do you have data proving that TikTok's user base has "95% teenage girls"?

      Originally Posted by risefromtheashes View Post

      Which kind of niches can you advertise on TikTok since its 95% teenage girls?
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  • Profile picture of the author Richard Batt
    Of course you can.If I have a business, I'll definitely make tons of videos about my products or services in a brief and interesting way. You must attract the viewers in the first 30 seconds of your work or else they will not be interested. Brevity and humor are the keys.
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    • Profile picture of the author WF- Enzo
      Administrator
      Brevity and humour

      These two are arguably the key methods to every TikTok (and maybe even Instagram Story) post.

      Originally Posted by Richard Batt View Post

      Brevity and humor are the keys.
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  • Profile picture of the author Rob Dean
    I will first make followers with trending videos and after reach million people verified my account with the Tiktok team, and then start to give information to the audience about my business.
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  • Profile picture of the author ElieUrsala
    Tiktok is very hard to be used in marketing businesses since it is somehow completely based on video content. So if you are good at viral marketing and have enough video content Tiktok would be a good marketing choice for you since it is a very trending socialmedia platform these days.
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  • Profile picture of the author mudassar450
    Tik Tok can only be used effectively for branding your business.
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  • Profile picture of the author anujkrajput
    TikTok is not good platform for business.
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  • Profile picture of the author IGotMine
    Popular video-sharing app lets some users add links to shopping sites

    TikTok is testing a new feature that could give the popular video-sharing app an entry into e-commerce and a new way to make money beyond advertising to its growing U.S. audience.

    https://www.wsj.com/articles/tiktok-...ng-11573854531
    Where there is Internet traffic there is commercialism... or soon will be.

    Grow your business and reach new audiences by connecting with the consumers of tomorrow in 20+ markets worldwide.
    https://ads.tiktok.com/homepage/
    I applied for an account:

    Submitted successfully!
    We will contact you within 5 working days.
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  • Profile picture of the author Kay King
    Latest, greatest thing - but what is behind the scenes makes me a bit cautious...


    TikTok, owned by Beijing-based parent company Bytedance, has exploded in popularity and become one of the few Chinese-owned social media apps to gain traction in Western countries.

    Is there anywhere in the world where people give out more personal information - financial information - business information.....freely ....than on 'social' sites?
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    • Profile picture of the author WF- Enzo
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      Facebook is a great example.

      Originally Posted by Kay King View Post

      Latest, greatest thing - but what is behind the scenes makes me a bit cautious...





      Is there anywhere in the world where people give out more personal information - financial information - business information.....freely ....than on 'social' sites?
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  • Profile picture of the author savidge4
    I don't think people understand the power your average 12 yr old American girl has. 12 Yr old girls RUN the music industry, as an example.

    12 yr old girls SHARE video's with their mothers and fathers.. "Hey, look at this" and its some grown tail man being goofy as he is changing a lightbulb advertising his electrical business - YES I have seen it - my 10 yr old son showed it to me!

    KIDS are incredible go betweens - between BRAND and parents - IF you understand how to pull it off... I can t say I am good at it, but I have had my moments ( not on TikTok yet - but trying )
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  • Profile picture of the author aarathi s
    Yes,Tiktok can be used for marketing .Nowadays new Tiktok challenges are made for brand awareness and publicity which is highly efffective among people
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  • Profile picture of the author IGotMine
    UPDATE:

    Thank you for your interest in the TikTok Ads Platform!

    We would love to have you join the TikTok family and share exciting ads with our users. However, as our platform is currently in Beta stage, we only accept a limited number of whitelisted clients at the moment.

    That being said, we assure you that we are continuously working on this and we are pleased to share that the auction ads platform will be open for self service in December 2019 or Q1 of 2020 so do stay tuned to hear our updates!

    In the meantime, should you have any questions, please do not hesitate to reach out. We look forward to having you on our platform very soon!
    I look forward to testing it.
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  • Profile picture of the author linaO
    Hell, give it shot. Test test test. Maybe show your brand off in the most humanistic and simplest ways. There's no need for hype or expensive props. You don't need sh*t. Just capture your brand AS IS. Down to earth.

    In fact, I've seen restaurants deploying content advertising their piping hot delicious food on TikTok by simply using their phone to record live customer reactions and/or just showing popular menu items being cooked. Then you just edit, add a sound (music or saved sound of another TikTok user), add effects - done.

    FYI, speaking of the restaurant business, if you're looking to start making TikToks, add MUKBANGS to your list of content strategies. These are videos of your customers EATING your menu, not just tasting it. These customers become influencers of your brand by just allowing an audience to watch them eat. That's it. This is HUGE in the seafood arena, I mean, have you seen those elaborate seafood boils??!

    Note: I'm not just a TikTok lover, I'm a content producer for TikTok B2C users. Holla at me.
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  • Profile picture of the author codyhay
    For the time being sticking to FB ads looks fruitful to me since Tik Tok is a new ad platform and don't know if you can publish ads like Facebook where you can actually set interests and behaviors for your ad set.
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  • Profile picture of the author Ricola
    TikTok is the easiest platform to rapidly grow a following on, which you could easily monetize by sending the traffic elsewhere. I currently use AutoTokker to automate it so it is a low time commitment with high risk/reward. Have you guys actually made an account and posted some videos yet?
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    • Profile picture of the author linaO
      I agree, it's rapidly growing and I think it's going to blow the fk up!
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    • Profile picture of the author linaO
      Originally Posted by Ricola View Post

      TikTok is the easiest platform to rapidly grow a following on, which you could easily monetize by sending the traffic elsewhere. I currently use AutoTokker to automate it so it is a low time commitment with high risk/reward. Have you guys actually made an account and posted some videos yet?
      I completely agree, TikTok is easy to use and rapidly growing. I think it's a great way to mingle with your market.
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  • Profile picture of the author AliceStyles
    Any social media apps that goes viral and gets lots of users is goof for business promotion you just need to know the right way of using it.
    You can start promoting on TikTok and get help from a Tiktok growth tool which is reliable such as the one I currently use. Keep making such creative TikTok videos,post them and do not worry about getting followers since you can have them rushing to your profile to get thousands of followers in no time without buying them.
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  • Profile picture of the author Ged3
    Alice,
    good post - if you have a good following people will look out for your videos and its good to be in at the start!


    Ged
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  • Profile picture of the author SethDunford
    TikTok is great for business, because it is rapidly growing and has a young audience that is easy to influence. What is more it is essentially a blogging platform, so the mechanism with influencers work here perfectly.
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  • Profile picture of the author SalimSheikh
    Its all depends upon your content. Any social media apps that goes viral and gets lots of users is good for business promotion you just need to know the right way of using it. If you are providing a great content to the users then it will be definitely help your business promotion.
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  • Profile picture of the author surveypacific
    yes you can because tiktok is fastest growing platform today with maximum traffic
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  • Profile picture of the author yardely2691
    Through two-three different videos related to my business & the feedback which I received gives me correction on my business strategy.Tiktok is very useful in today's online marketing.
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  • Profile picture of the author prmotion
    I guess you can not promote any links there.
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  • Profile picture of the author Aaron Starc
    I think it is not about the platform but the target market. I mean I wont go ahead with marketing anything on TikTok that doesnt have the target market. IF I have a product that is for people starting from Ages 10-29/30. Yes, I will surely go on and market it on the platform. Let's say I have a product whose target market is between 35-60 then I am not too sure about marketing it on TikTok.
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    • Profile picture of the author TobiMDD
      Originally Posted by Aaron Starc View Post

      I think it is not about the platform but the target market. I mean I wont go ahead with marketing anything on TikTok that doesnt have the target market. IF I have a product that is for people starting from Ages 10-29/30. Yes, I will surely go on and market it on the platform. Let's say I have a product whose target market is between 35-60 then I am not too sure about marketing it on TikTok.

      more and more people are joining TikTok every day also those between 35 - 60.
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  • Profile picture of the author Primitivesense
    Easily, TikTok is one of the biggest platforms out right now; especially in lockdown. Brands like PLT, GymShark and even smaller brands are using it to gain recognition in a creative way. Short videos can act almost like mini promo ads, and they work. People even use the actual adverts on there; but it's not essential if you create the right content anyway. I've seen so many small sole traders gain sales and followings through their videos so it can easily be done. I'm not suggesting to just focus on TikTok, but combining this with other social platforms could easily branch out your audience. However, it also depends on what you are selling and if your content is worthy of going viral! Like others have mentioned, always think about your target market, if you think your brand is right just go for it. There is nothing to lose in reality. We haven't yet tried using TikTok as our brand does not really suit to the audience of TikTok enough to see success; we still might give it a try someday.
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  • Profile picture of the author samsabir
    You can easily promote your business on TikTok, you need to understand your audiences first. See what kind of content your targeted audiences are engaging with on TikTok and approach them with fresh and favorable content to get their attention. You need to have a physical presence with a strategy lined up before you promote your business on TikTok.
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  • Profile picture of the author Jack Zenert
    TikTok is a very interesting platform and I don't believe, as professional marketers, we should discount it.
    Actually the 35-50 female is one of the areas that is increasing organically on TikTok.
    And yes there is definitely lots of younger audience to market to if your product fits that niche.
    Building a following is possible, but it is a new way of producing video, different than both YouTube and Facebook. I think branding can be done on TikTok quite well if you match your videos to your audience and build a following.
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  • Profile picture of the author starbaby
    Similar to youtbue not rocket science
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