Of particular interest too, is that only 1 million of these new users are from North America, and Snapchat has seen a 40% increase in new users in India since opening their new office in Mumbai.
Snapchat however still has a long way to go. Despite its growing user base, it still posted a loss of more than $228 million for the quarter. Its top competitor, Instagram is still soldiering on, while TikTok is playing catch-up with new augmented reality features its users can use.
Let's see how marketers can maximise these apps and develop strategies to penetrate their market.