Facebook sees usage drop since 2017

by WF- Enzo Administrator
11 replies
In a report by Fast Company, Facebook users have been spending less time on the platform than before.

According to Activate CEO Michael Wolf, two years ago Americans spent an average of 14 hours monthly on Facebook, but dropped 26% to just 9 hours monthly in 2019.



Facebook still has massive users at 2 billion worldwide, but the idea that people spend less time on the platform means something else to marketers who spend millions to advertising on Facebook.

The drop in usage hours has been attributed to users moving to other social platforms, mainly to Facebook-owned Instagram, Snapchat which is on a resurge, and new entrant TikTok.

Recently, Facebook has faced serious issues concerning user trust and how they handle data privacy. CEO Mark Zuckerberg also faced the US Congress about Libra and how they handled user privacy after allowing third-party Cambridge Analytics to access critical user data.

And yes, no matter how much Facebook launches game changers such as Libra, as long as they simply have no regard for user privacy, the platform will see a steady drop in usage hours as people shy away from Facebook and towards services which treats data like a precious gem, and which provides transparency about how data is being handled.

What do you think?
#2017 #drop #facebook #media #sees #social #usage #users
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  • As an active media buyer on Facebook, I'd say that over the past year or so ads have gotten significantly more expensive and it's more difficult than ever before to get in front of buyers at affordable prices. Part of this is because the engagement on Facebook has decreased. Many people haven't deleted their Facebook accounts, but no longer actively use them, in favor of other social media, including Instagram.

    I don't think in the long-run something like Facebook is what people will be interested in. I think Instagram does the whole "social media" job much better, because it makes the interactions smaller and more to the point. It's easier to share pictures, videos, etc. through something like Instagram - not to mention consuming the content produced by influencers and the like.

    Personally, I don't think privacy will do Facebook in, but rather the ever-shifting trends in the social media landscape. I don't think that the other social media platforms are much better when it comes to privacy - just that there has been less media advertising around it. Facebook is likely to keep holding the most accounts of any platform, just because people are unlikely to delete theirs, even if they don't actively use it anymore.
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  • Profile picture of the author webcontent
    Facebook was considered to be a good marketplace but now it has started making money for own use. Privacy is actually a concern and people don't wish to share their data. As per recent observation, Facebook users are now teens or those who don't possess purchasing power. Serious marketers have shifted to other sources like whatsapp, snapchat and other sources including Youtube. It seems now the fate of Facebook is also going to be like Orkut as Libra has worsened the situation.
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  • Profile picture of the author nshep
    I'm not surprised. Facebook has basically gotten worse and worse over time for everyone involved except maybe shareholders.
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    • Profile picture of the author DABK
      Also, some of the 2 billion are dead but still have facebook accounts.


      Some are like me, I have an account, I've been on facebook 2 times in the last 3 years.


      Why?


      I already know that my relative #1 had an omelette for breakfast; relative #2 thinks I should repent; friend #1 hates her job; #2 music tastes are the same now as they were in 1985, when they sucked. And I'm tired of the same religious messages and the same political messages (because there's a lot of surface but no depth).



      Originally Posted by nshep View Post

      I'm not surprised. Facebook has basically gotten worse and worse over time for everyone involved except maybe shareholders.
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      • Originally Posted by DABK View Post

        I already know that my relative #1 had an omelette for breakfast; relative #2 thinks I should repent; friend #1 hates her job; #2 music tastes are the same now as they were in 1985, when they sucked. And I'm tired of the same religious messages and the same political messages (because there's a lot of surface but no depth).
        Tis but a viral spiral of self-regeneratin' generational vomit, spawned into bein' by whichevah MARAUDERS currently got control.

        All depends, I guess, on whethah you figure the Harvard version of The Zuckster was a gifted Naive Optimist or Calculatin' Hellspawn of The Damned.

        Way I see it, Facebook offers big time hormone hits for most anythin' you fancy -- even if it be only a mass synaptic thrashout zone for evrywan got nuthin' to say.

        Problem is ... one person's dream is another person's nightmare -- which means even Nirvana can be sullied an' forged into weaponised evil.

        So, yeah, plenty goblin stuff gowin' down on Marky's shaft of light in the void.

        Always gonna be this way whenevah sumthin' successful wanders along -- an' I guess the MySpace phantom still hoverin' around seekin' solace from an unforgivin' cosmos kinda moved on.

        Deal rn is ... hey I jus' wanna goof around postin' pix of my stoopid cats -- so WTF is gowin' on with alla this STUFF I NEVAH ASKED FOR droppin' outta noplace?

        Gotta figure FB don't run for free ... an' evrywan knows what ADS are, right?

        Big ??? here on that model rn c/o ads as hypertargeted schwango.

        Could sink 'em.

        tbh, anywan got "FACEBOOK DELIVERABLES sans CRAPOLA" as a proto-kickstarter prolly wieldin' the axe mebbe 2025 -- if not soonah.

        We all real woke now 'bout subterfuge vampin' on EZ-transmission slack -- an' we don't wannit.

        "In our dissin' shall we discover inventorial mission."
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        Lightin' fuses is for blowin' stuff together.

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        • Profile picture of the author DABK
          I vote Calculatin Hellspawn of The Damned.


          And I envy Zuckie, think the world's not fair: Why, oh why, did I not suck at dating as big time as he did? Why could I get me a date when I could have just as easily learned coding and dream about ways to compensate lack of game with newfangled inventions?


          No fair.


          Originally Posted by Princess Balestra View Post

          Tis but a viral spiral of self-regeneratin' generational vomit, spawned into bein' by whichevah MARAUDERS currently got control.

          All depends, I guess, on whethah you figure the Harvard version of The Zuckster was a gifted Naive Optimist or Calculatin' Hellspawn of The Damned.

          Way I see it, Facebook offers big time hormone hits for most anythin' you fancy -- even if it be only a mass synaptic thrashout zone for evrywan got nuthin' to say.

          Problem is ... one person's dream is another person's nightmare -- which means even Nirvana can be sullied an' forged into weaponised evil.

          So, yeah, plenty goblin stuff gowin' down on Marky's shaft of light in the void.

          Always gonna be this way whenevah sumthin' successful wanders along -- an' I guess the MySpace phantom still hoverin' around seekin' solace from an unforgivin' cosmos kinda moved on.

          Deal rn is ... hey I jus' wanna goof around postin' pix of my stoopid cats -- so WTF is gowin' on with alla this STUFF I NEVAH ASKED FOR droppin' outta noplace?

          Gotta figure FB don't run for free ... an' evrywan knows what ADS are, right?

          Big ??? here on that model rn c/o ads as hypertargeted schwango.

          Could sink 'em.

          tbh, anywan got "FACEBOOK DELIVERABLES sans CRAPOLA" as a proto-kickstarter prolly wieldin' the axe mebbe 2025 -- if not soonah.

          We all real woke now 'bout subterfuge vampin' on EZ-transmission slack -- an' we don't wannit.

          "In our dissin' shall we discover inventorial mission."
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  • Profile picture of the author ColdPersimmon
    It all makes sense to me - millenials have the attention span of a fish and facebook requires more time than Instagram, TikTok or Snapchat, for example, as there material is usually visual, while on FB, I believe it's around 50/50.

    Im just wondering, whether FB will make a move on TikTok and try buying it as they did with Instagram a couple years back.
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  • Profile picture of the author hardworker2013
    That was eventually going to happen as Facebook has become very unfriendly to its user.
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  • Profile picture of the author toysoldier80
    Facebook was awesome when it came out originally. I was able to connect with friends I havent seen in years, the games were fun and then it became addictive. I was meeting so many people and playing games all time which was taking up too much of my time.

    I like Facebook as an advertising platform. It allows me to connect with potential customers both long term and short. I do not use Facebook recreationally anymore because it just became old for me. I imagine it is still great for businesses because so many people use it to place ads, and expand there businesses. With group platforms and business pages, Facebook is a great place for businesses to expand their customer base.

    Facebook I imagine is getting old for people and the new generation is just not liking Facebook as much as the generations did when it first came out. Facebook used to be all about friends and connecting now it became all about money.
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  • Profile picture of the author Daniel Stuart
    yes i agree with you people spending low time on facebook because of new platform is just camed like tiktok,insta they are very good
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  • Profile picture of the author Eduard Curious
    yeh i m agree with you that facebook is droping user daily because of new platfrom are arrived like instagram and many more which are intresting
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