Game-changers in social media
We've talked about how to maximise social media for your business, and how any business practically won't thrive without social media presence. Here are two key game-changers in the social media sphere:
AI and bots
AI is already a game-changer, and can be found in many devices - wearable tech, smartphones, laptops, software, etc. Meanwhile, chatbots are already used in customer contact touchpoints - Facebook Messenger in particular - to act as the primary touchpoint to customers, both to lessen human interference, and to streamline operations.
Digital currency
Ever-increasing users and e-commerce transactions on social media platforms prompted social media platforms to introduce e-wallets. Facebook is already working on the albeit controversial Libra, while e-commerce websites like Shopee and Lazada have their own digital wallets.
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