We've talked about how to maximise social media for your business, and how any business practically won't thrive without social media presence. Here are two key game-changers in the social media sphere:
AI and bots
AI is already a game-changer, and can be found in many devices - wearable tech, smartphones, laptops, software, etc. Meanwhile, chatbots are already used in customer contact touchpoints - Facebook Messenger in particular - to act as the primary touchpoint to customers, both to lessen human interference, and to streamline operations.
Ever-increasing users and e-commerce transactions on social media platforms prompted social media platforms to introduce e-wallets. Facebook is already working on the albeit controversial Libra, while e-commerce websites like Shopee and Lazada have their own digital wallets.
What do you think?