As we progress further and further technologically, and as digital communities continue to grow, it seems unlikely that the emerging role of influencer marketing is going to slow. This is largely because the infrastructure that presently exists for influencers to market product is only going to become more effective. The market will ensure that the process to make a digital purchase is easier and the social platforms themselves will be more intuitive and revenue-generating. This will likely result in an environment that inevitably prioritizes the influencer-consumer relationship, blossoming loyal communities of specialized demographics that the private sector can accurately leverage.
This is likely why the Influencer Marketing Industry is expected to spend $5-$10 billion dollars next year.
I don't see how or why the role of Influencer Marketing would exacerbate any time soon, especially as most of our favorite digital platforms are only getting started.