So anyway, Snapchat released a report which shows the shopping behaviour of an up and coming segment - Gen Z. Here are interesting insights.
They are pretty hyped about holiday shopping
Over half of the respondents are looking forward to shopping during winter break, and are 50% more likely to holiday shop than non-Gen Zs. Majority of Gen Zs are still studying, so all they'll do is rest and relax.
They are more likely to make impulse purchases
Gen Z Snaptizens are 40% more likely to plan purchases less than a week in advance compared to their older counterparts. There is room for last-minute holiday deals, then.
They prefer shopping in-store
Over 70% of Gen Z users intended to shop at physical stores, which will put pressure on stores which have online-only presence.
They won't hesitate spending more than $250
Despite their age, 67% of Gen Z users will splurge $250 or more to buy that new AirPods Pro to their significant other.
They will shop for friends too
Gen Z Snapchatters won't just limit their spending to their families - friends are in the fray too as they are 20% more likely to buy their BFFs a little something compared to older users.
And they will still look out for deals even after the holidays
Shopping has no holiday, and Gen Z will still shop for deals even after the winter break. 40% of Gen Z users will most definitely hunt for deals which will get the most bang for their buck.
Okay I never realised until reading this, but Gen Zs really will splurge for gifts. And that they are willing to buy even north of $250?
What do you think? If your audience is from the Gen Z, how would you sell to them?