Snapchat releases report about Gen Z's holiday shopping insights

by WF- Enzo Administrator
1 replies
It's mid-November, hence 'tis the season for shopping Christmas presents. I, for one, prefer buying gifts a month earlier because I don't want to shop at the last minute.

So anyway, Snapchat released a report which shows the shopping behaviour of an up and coming segment - Gen Z. Here are interesting insights.

They are pretty hyped about holiday shopping

Over half of the respondents are looking forward to shopping during winter break, and are 50% more likely to holiday shop than non-Gen Zs. Majority of Gen Zs are still studying, so all they'll do is rest and relax.

They are more likely to make impulse purchases

Gen Z Snaptizens are 40% more likely to plan purchases less than a week in advance compared to their older counterparts. There is room for last-minute holiday deals, then.

They prefer shopping in-store

Over 70% of Gen Z users intended to shop at physical stores, which will put pressure on stores which have online-only presence.

They won't hesitate spending more than $250

Despite their age, 67% of Gen Z users will splurge $250 or more to buy that new AirPods Pro to their significant other.

They will shop for friends too

Gen Z Snapchatters won't just limit their spending to their families - friends are in the fray too as they are 20% more likely to buy their BFFs a little something compared to older users.

And they will still look out for deals even after the holidays

Shopping has no holiday, and Gen Z will still shop for deals even after the winter break. 40% of Gen Z users will most definitely hunt for deals which will get the most bang for their buck.

Okay I never realised until reading this, but Gen Zs really will splurge for gifts. And that they are willing to buy even north of $250?

What do you think? If your audience is from the Gen Z, how would you sell to them?
#gen #holiday #insights #releases #report #shopping #snapchat
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  • Profile picture of the author ColdPersimmon
    Wow, great share! I believe "attacking" them with "discount" offers is the way to go here, but the in-shop part is bugging me.
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