It's been awhile, but I promised myself that I would come back here and add some value when I can as this was the place where I got my first start nearly a decade ago.
Recently, I hit a new milestone in my agency and helped one client scale his coaching business to $300k per month.
The adspend was around $80k so of course not all profit.
If you're a coach/consultant and using paid ads, especially Youtube, here's a few tips that can help.
Tip #1: Warm The Account.
On a brand spanking new account, your only goal should be to warm up the account by getting conversions. For the first month, scaling or staying within kpi shouldn't be a priority.
After you have at least 100 conversions on the account, that's when you start focusing on staying within kpi's and scaling, constantly decreasing bids by 20% per day until you reach your target.
What hurts a lot of people is impatience.
Tip #2: Remember That Quality/Appearance Matters!
Camera quality is important. I like to make sure all of my clients are recording with 1080p or better, preferably 4k.
First impressions are everything and it'll often determine how far people will go in your funnel.
I've even went as far as asking clients to shave, get a clean cut etc and have ALWAYS noticed an increase in ROI afterwards.
If you want just any ol' results, look and appear any kind of way, but if you want people to take you serious, YOU have to take you serious first.
Tip #3: Use A Minimalistic Approach
What hurts a lot of people with Youtube Ads is they have too much going on in one campaign.
I keep it simple.
One campaign > One Adset (audience) > 3-5 ads per adset.
It's better when you do it this way because you have a chance to see which audience performs the best.
When you start coupling a ton of different audiences, Youtube will automatically allocate your entire budget to the audience giving you the lowest cpl, but sometimes a low cpl doesn't mean a high ROI.
Tip #4: Have A Solid High Ticket Offer
One thing that really helped us to drive this home was the offer itself. If you're going to be selling directly online then typically you want your price point to be $997-$1997.
If the price of your program is $2,000+ then you want to get people on the phone. In both cases, you want to use a "webinar sales funnel". It's one of the fastest ways to turn a lead into a sale within 24 hours.
This client's price-point was $997 and their course sells like hot cakes!
Hopefully this helps and if you guys have any questions don't hesitate to drop them below!