
Instagram growth slows down in 2019
eMarketer forecasts a further drop in usage, down to 4.5% in 2020 and 3.2% in 2021. The reasons? Snapchat and TikTok.
From what I've observed the past few weeks, ads on my Instagram have been lesser than they've been as marketers focus on the resurgence of Snapchat, and of course TikTok.
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