And according to an article from Entrepreneur, "SMS earns four times more revenue than email," while costing a lot less. Here are some key thoughts.
It allows you to stand out
Unlike advertising on Google or Facebook, SMS marketing allows you to directly interact with customers. I mean, let's face it - we're on our phones most of the time, and we check our notifications for unread messages. SMS marketing isn't saturated with advertisers too, and only willing customers opt-in for SMS updates. You wouldn't want to give your personal mobile number to an advertiser right away unless you are directly interested, right?
Match customer expectations
And because only willing customers opted-in to your SMS updates, and they have expressly given consent, you can tailor your messaging individually. They won't see texts as spam.
We're in 2020, where almost everyone owns smartphones and text messaging is almost free. Then there are iPhone users who can send iMessages to co-iPhone users for free. Sending texts depends on how many messages you send, but there are services which allow you to purchase text credits, giving you more control over how much you spend.