SMS marketing is something to look at this 2020

by WF- Enzo Administrator
38 replies
Text messaging. It's arguably the fastest way to reach someone. Need to catch up with a friend? You can quickly send them a text. Need to update your manager about a client who didn't show up to a meeting? Send a text. Want to quickly reach your audience? Send them an SMS blast.

And according to an article from Entrepreneur, "SMS earns four times more revenue than email," while costing a lot less. Here are some key thoughts.



It allows you to stand out

Unlike advertising on Google or Facebook, SMS marketing allows you to directly interact with customers. I mean, let's face it - we're on our phones most of the time, and we check our notifications for unread messages. SMS marketing isn't saturated with advertisers too, and only willing customers opt-in for SMS updates. You wouldn't want to give your personal mobile number to an advertiser right away unless you are directly interested, right?

Match customer expectations

And because only willing customers opted-in to your SMS updates, and they have expressly given consent, you can tailor your messaging individually. They won't see texts as spam.

It's affordable

We're in 2020, where almost everyone owns smartphones and text messaging is almost free. Then there are iPhone users who can send iMessages to co-iPhone users for free. Sending texts depends on how many messages you send, but there are services which allow you to purchase text credits, giving you more control over how much you spend.
#2020 #marketing #sms
Avatar of Unregistered
  • Profile picture of the author animal44
    What results have you had from SMS texting...?
    Signature

    People say nothing is impossible, but I do nothing every day.
    What I do for a living

    {{ DiscussionBoard.errors[11572166].message }}
    • Profile picture of the author Service SMS
      SMS texting as a marketing tool is so far the most effective.Guess what it is direct and cost friendly

      Very True but most times these are sent to those who subscribe and not everyone.....Most Telcos have the DND option which gives an option to their clients
      {{ DiscussionBoard.errors[11622337].message }}
  • Profile picture of the author dustin rashan
    From a customer stand point this seems as much or even more annoying than tele marketing calls, can't see how this would provide any successful marketing results.
    {{ DiscussionBoard.errors[11572174].message }}
  • Profile picture of the author RuskinF
    I didn't know that SMS marketing would help a business so much.
    I get updates of various plans of the SIM card providers and I hardly pay attention to such kind of SMS.
    Also, I need solid proof of the fact, perhaps a case study to believe it.
    {{ DiscussionBoard.errors[11572249].message }}
    • Profile picture of the author DABK
      Effectiveness has to do with business.


      Imagine you are at a restaurant and they throw in a free drink if you sign up, then, 2 days later, you get a text from them saying: Get an entree free if you come in the next 60 minutes. Assuming it's lunch or dinner time, if you're close by, you'll give it serious thought.


      Imagine a mortgage broker trying to sign you up for rate updates and getting updates.



      Imagine a tire shop doing the same, so they could let you know what tires they've just got in, so you could be the first to buy from the new batch.



      It works for some quite well.


      Originally Posted by RuskinF View Post

      I didn't know that SMS marketing would help a business so much.
      I get updates of various plans of the SIM card providers and I hardly pay attention to such kind of SMS.
      Also, I need solid proof of the fact, perhaps a case study to believe it.
      {{ DiscussionBoard.errors[11572267].message }}
  • Profile picture of the author umc
    Animal said it all above. Please share your success with it.

    SMS Marketing was everywhere years ago and now, at least locally, it's nowhere. People do still do apps at times with push notifications, but all of the "let us text you deals" campaigns are long since dead here. I'm sure it can work somewhere in some industry for something. But let's hear real success stories from Warriors.
    Signature

    Simple "pay what you want" life coaching services online.
    Get out of your own way in business. It's personal. Click Here

    {{ DiscussionBoard.errors[11572281].message }}
  • I do not understand how marketing through SMS is as effective as I honestly do not read them but delete them at the moment.
    {{ DiscussionBoard.errors[11572683].message }}
    • Profile picture of the author DABK
      Did you sign up to receive them?

      Originally Posted by Tania Fernandez View Post

      I do not understand how marketing through SMS is as effective as I honestly do not read them but delete them at the moment.
      {{ DiscussionBoard.errors[11572685].message }}
    • Profile picture of the author JoyfulLadyJ
      Originally Posted by Tania Fernandez View Post

      I do not understand how marketing through SMS is as effective as I honestly do not read them but delete them at the moment.
      I'm still irritated that my Subway deal alerts require me to telephone them to get them to stop sending them. And Dominos sends them far too often. I'm only really motivated when they send a 50% one. The same deal every week just wastes my time.

      I can't think of a business I want regular SMS messages from.
      Signature

      Jeanine Joy Human Thriving (stress reduction, employee engagement, resilience): http://www.happiness1st.com

      {{ DiscussionBoard.errors[11572802].message }}
  • Profile picture of the author Farha490
    Thank you for sharing this information about sms texting I really like it.
    {{ DiscussionBoard.errors[11572688].message }}
  • Profile picture of the author Miguel Dovaal
    I don't think many people pay attention to SMS today, and I think there are multiple ways to make marketing more effective, but that's my opinion. I would like to read what you think about this.
    {{ DiscussionBoard.errors[11572691].message }}
    • I think the same as you, nowadays the SMS is not used as much as before and there are more effective ways to do marketing.
      {{ DiscussionBoard.errors[11572695].message }}
  • Hello, I don't now if SMS are the best option for marketing, because of the sms aren't widely used in recent times.
    {{ DiscussionBoard.errors[11572696].message }}
    • Profile picture of the author JuanGonzalez
      I think the same as you, but you also have to keep in mind that SMS is available to all people, with or without internet.

      For me it is a good option since all people who use a mobile phone have SMS but it is best to promote yourself in a more innovative way.
      {{ DiscussionBoard.errors[11573714].message }}
  • Profile picture of the author Lois Pousa
    I would like to know if this marketing strategy would be suitable for a small business, in order to establish customer loyalty.
    {{ DiscussionBoard.errors[11572712].message }}
    • Profile picture of the author Mike Sheehan
      My wife is part of several SMS updates from the clothing stores she frequents. She likes it vs. having to go into the store to see what's new.
      {{ DiscussionBoard.errors[11588708].message }}
  • Profile picture of the author albertomax1
    Are marketers able to do bulk sms like they do bulk
    email marketing...? Do agencies have numbers that they can text to on marketers's behalf...? or sell the numbers directly...?
    {{ DiscussionBoard.errors[11572734].message }}
  • Profile picture of the author max5ty
    I have tried implementing SMS and discovered a couple things:

    1. It can be quite expensive - and, the cost doesn't justify the results. Unless...

    a. It is used for signups on a mobile device. Readers on mobile are more apt to use SMS to sign up because it saves them the time of submitting their email, then going to their account to verify, etc.

    So, I'll use SMS on mobile and email on desktop - or I'll use push notifications that use behavioral targeting.

    Also, the burnout rate on SMS is large when it's used to continuously send offers. It gets annoying to a lot of people.

    2. SMS works great for companies and organizations to notify their group about news. Schools, churches, businesses contacting their employees, etc.

    Myself, I use the most advanced website builder in existence. Among a gigantic mind-blowing list of other things, it automatically turns every website into an app (PWA) that can be instantly added to a home screen on desktop or mobile with the tap of a button. Once added the user can opt for notifications. The user can opt to have the notification appear on the lock screen - pop up - or simply show on the home screen icon that a message has been sent.

    It is my belief and experience that customers like notifications, but they want to be able to dictate how they receive them. Giving a user choices greatly reduces churn rate.
    {{ DiscussionBoard.errors[11573294].message }}
    • Profile picture of the author shinebabe
      Originally Posted by max5ty View Post

      I have tried implementing SMS and discovered a couple things:

      1. It can be quite expensive - and, the cost doesn't justify the results. Unless...

      a. It is used for signups on a mobile device. Readers on mobile are more apt to use SMS to sign up because it saves them the time of submitting their email, then going to their account to verify, etc.

      So, I'll use SMS on mobile and email on desktop - or I'll use push notifications that use behavioral targeting.

      Also, the burnout rate on SMS is large when it's used to continuously send offers. It gets annoying to a lot of people.

      2. SMS works great for companies and organizations to notify their group about news. Schools, churches, businesses contacting their employees, etc.

      Myself, I use the most advanced website builder in existence. Among a gigantic mind-blowing list of other things, it automatically turns every website into an app (PWA) that can be instantly added to a home screen on desktop or mobile with the tap of a button. Once added the user can opt for notifications. The user can opt to have the notification appear on the lock screen - pop up - or simply show on the home screen icon that a message has been sent.

      It is my belief and experience that customers like notifications, but they want to be able to dictate how they receive them. Giving a user choices greatly reduces churn rate.
      Thank you for this.
      Do you mind sharing the name of the website builder you use?
      Thank you
      {{ DiscussionBoard.errors[11573642].message }}
  • Profile picture of the author Farha490
    Hello everyone I am new here and please tell me sms marketing means.
    {{ DiscussionBoard.errors[11573457].message }}
  • Profile picture of the author FYRE BUNNY
    SMS marketing I think won't work because now a days I don't think people even check sms Internet marketing would work posting on social media sites such as twitter Facebook nd many more sites.
    {{ DiscussionBoard.errors[11573493].message }}
  • Profile picture of the author 25102008
    SMS marketing is not much different than Email marketing, except just a few facts:

    - sms inboxing is always 100%,
    - email inboxing is less than 40% (more than 60% of all messages ending up in spam/junk mail folder, whether they really are spam or not),
    - sms opening rate is more than 95% (most of messages are read just a few seconds after broadcast),
    - email opening rate is less than 20%,
    - costs of bulk sms messaging are almost the same as bulk email costs or even a lower (depending of service provider choice).

    So, my opinion is that SMS marketing is really something to look ...
    {{ DiscussionBoard.errors[11574482].message }}
    • Profile picture of the author medicineman
      Originally Posted by 25102008 View Post

      SMS marketing is not much different than Email marketing, except just a few facts:

      - sms inboxing is always 100%,
      - email inboxing is less than 40% (more than 60% of all messages ending up in spam/junk mail folder, whether they really are spam or not),
      - sms opening rate is more than 95% (most of messages are read just a few seconds after broadcast),
      - email opening rate is less than 20%,
      - costs of bulk sms messaging are almost the same as bulk email costs or even a lower (depending of service provider choice).

      So, my opinion is that SMS marketing is really something to look ...



      These are what I came here to say, so thanks! But I especially wanted to stress the actual amount of time to open for SMS. It is minutes, while email is hours or... "whenever".



      Because of the proximity of that cellphone, it is RIGHT IN their hand, SMS will always have that advantage.



      Now to learn what someone "South of Jewfish Creek" said is the "right time" to send that SMS. It is on Tuesdays and Thursdays.


      Tuesdays and Thursdays after LUNCH. ☺
      {{ DiscussionBoard.errors[11574489].message }}
  • Profile picture of the author Dr Alex
    I guess it depends on how people see the phrase "SMS marketing". Marketing as promoting something, maybe annoying to many users nowadays etc.

    BUT...

    if you forget the "marketing" part. And see this as "notifications" then things can be seen differently.

    For example...

    SMS notifications could be EXCELLENT vs email for notifying users of upcoming webinars, or upcoming conferences or any other events that they decided first to optin in.

    For example... just imagine with email marketing "hey just a quick friendly reminder for our appointment in 1h". That email may never be read by the vast majority. But with a quick SMS, bang... it's like an phone alarm that you have setup for yourself.

    But of course we are in the offline section of the forum here so I guess I forgot about that... But maybe some sort of creativity could be used around that "sphere". And I'm sure that there are ways to apply it offline.
    {{ DiscussionBoard.errors[11589162].message }}
  • SMS marketing is no longer as effective because mostly uses smartphone and internet So there is no need to open SMS. It does not open any message box. So my chances are very low.
    {{ DiscussionBoard.errors[11590777].message }}
  • Profile picture of the author DURABLEOILCOM
    What are the major providers of text messaging advertising? Considering switching from Get response to Text I feel emails are a thing of the past.
    {{ DiscussionBoard.errors[11598289].message }}
  • Profile picture of the author mandiradebnath
    SMS marketing to promote any event. When we ask people to join or register for any particular event we can do SMS marketing to reach maximum people. Because everyone can have the message without the net connection. No smartphone users needed to see the message. So I think this is a good marketing method to reach maximum audience.
    {{ DiscussionBoard.errors[11600352].message }}
  • Profile picture of the author Service SMS
    SMS is still the most reliable form of reaching out to Customers...atleast phones are opened daily so depending on how packaged your message is..you are good to go
    {{ DiscussionBoard.errors[11604782].message }}
  • Profile picture of the author Dawn Jordan
    SMS is still relevant. New product launches, customer feedback, coupons etc. are good use cases. Also you can improve email open rates by sending a SMS to the user after email is delivered. Another use case is that if a customer doesn't open an email within a certain time range, send a SMS with a different offer. Or ask a user to text their email to receive an email offer. If you can afford buying a short code then you can even embed links to your website or any landing page within your SMS. By the way warrior forum email landed up in my spam but SMS won't
    {{ DiscussionBoard.errors[11613106].message }}
  • Profile picture of the author JonUnder
    SMS marketing is a separate part of promoting your business. Nowadays, shoppers often look at your social media when making a purchase.
    Emails remind the customer of you and your products. I personally actively take advantage of SMS marketing all the time.
    {{ DiscussionBoard.errors[11617720].message }}
  • Profile picture of the author jackeric
    That is to say, let's be honest - we're on our telephones more often than not, and we check our warnings for new messages. SMS showcasing isn't immersed with promoters ...
    {{ DiscussionBoard.errors[11618139].message }}
  • I agree with this post. Thanks for sharing valuable information through this post.
    {{ DiscussionBoard.errors[11618266].message }}
  • Profile picture of the author dtmfio
    Just like with email, if you blast out an irrelevant message to thousands of people you'll have a disappointing result. But if you send a message that the person wants to receive, like a follow-up to an action they took (like eating at your restaurant, or buying something from your store, or booking an appointment), it can be a great way to keep people engaged and possibly get repeat business.

    This applies whether you're talking about SMS or email, but SMS can be more effective because people use it in a different way than email.

    Modern SMS platforms let you do transactional/conversational SMS, with dedicated phone numbers or shortcodes that the customer can reply to, allowing it to be a new channel of communication with customers rather than just a way of blasting them with irrelevant marketing that they will delete without reading.
    {{ DiscussionBoard.errors[11618577].message }}
  • Profile picture of the author DanEv
    I never tried SMS marketing for my campaigns but it made me think about the SMS that I get from other businesses. Seems like it's more likely to work for some local stores/restaurants for which you are a frequent visitor - just to notify you of a discount for pizza. Plus it's a way to ensure that you'll get the news at the right time which is very different from posting something on social media - who knows when will you check out new Insta posts? All in all, seems like a very situational thing.
    {{ DiscussionBoard.errors[11618590].message }}
  • Profile picture of the author N1coleW
    SMS marketing can be effective in the case when you know your targeting audience well, in another way it just will be annoying for the users
    {{ DiscussionBoard.errors[11622396].message }}
  • Profile picture of the author SalimSheikh
    Research shows that SMS open rates are as high as 98%, compared to just 20% of all emails. ... Furthermore, 75% of people have suggested that they'd be happy to receive an offer via SMS - this is why 65% of marketers say that SMS marketing is a "very effective" method for them.
    {{ DiscussionBoard.errors[11622726].message }}
  • Profile picture of the author Amirsohel12
    SMS marketing is also effective but email marketing is surely more effective because you can text a lot of people but they will ignore it but email professional and related people they will at least consider it.
    Thanks and have a nice day.
    {{ DiscussionBoard.errors[11627237].message }}
  • Profile picture of the author CharlesEllis
    I'm not an expert in this, but SMS seems to me to be an outdated idea.
    {{ DiscussionBoard.errors[11629340].message }}
Avatar of Unregistered

Trending Topics