The goal is to build a large number of inexpensive MOFU leads for follow-up calls and a drip campaign.
There are about 40,000 people that he can help in his market (his town plus 15ish mile radius). Leaving a potential audience of 30,000ish.
Now, if I add relevant Real Estate interests (Zillow, Trulia, Century21, etc.) then reach is reduced to about 8,000.
What's the best way to generate inexpensive leads in such a small market?