Facebook Conversion Ad Vs Lead Ad: AI and Cost Per Lead?

by rmnnet
0 replies
I read somewhere once that Facebook uses AI for Conversion ads to figure out who is likely convert via a Conversion Ad, which can reduce the Cost Per Conversion.

If this is true, why wouldn't Facebook also do this for Lead Ads?

Has anybody here split tested the same copy/creative of a Lead Vs a Conversion ad?
#conversion #cost #facebook #lead
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