LinkedIn, however, is a different game. Lately I've been receiving LinkedIn messages from salespeople who see me as a "prospect buyer", but of course I'm not a decision-maker or purchaser of sorts. Some key points about LinkedIn direct messaging.
LinkedIn allows you to directly connect with top-level decision makers
And it's as quick as sending a connection request. You don't have to send a direct message soliciting whatever you're selling. You could simply connect to that decision maker, and you could populate your LinkedIn feed with content you're sharing. Furthermore, LinkedIn has about 61 million users who are Fortune 500 senior executive. Talk about a virtual elevator pitch.
It's faster than cold emailing and even cold calling
This - cold calling. While you have direct access to a decision maker's trunkline when cold calling, they don't want people randomly calling to sell. They'd rather receive it in email form. Problem with email is, they don't always read cold emails, and these emails often get to Junk or are deleted right away. The solution? Send a message on LinkedIn as it lends a more personal approach.
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