7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Using instagram to drive traffic/sales to my shopify store

by Joned222
6 replies
I have several large instagram fitness pages showing peoples before and after transformations. I recently set up a shopify store targeting women who want to lose weight or are in the process of losing weight. So im selling apparel, mugs, and fitness related jewelry.
I keep looking for the best ways to advertise products on instagram both posts and stories and people so far talk about either 1. pay a influencer to advertise for you or 2. Pay for instagram ads. No one really talks about if you have already got a strong following what the instagram stories/posts should contain.
So my question is what would be the best way to advertise to my audience to get them to buy?
I just posted a story showing a few of my products with the caption "Up to 35% off" at the end. Really I dont know how to get users to go to my site even with getting regularly 10K likes on a post so feel I really need to monetize my pages better.
Any help would be appreciated.
#drive #instagram #shopify #store #traffic or sales
Avatar of Unregistered
  • Profile picture of the author cmsminds
    I think you need to work on the content and design of your Instagram posts. Apart from that, also try to include some of the most famous tags in your industry. You should create a creative banner that should be alluring and the content of it should show what benefit the buyer will get from your product. If you can communicate about your product's features, benefits, USP, etc with followers, you will see a good selling from Instagram too.
    Signature
    Custom WordPress Development Services from Dedicated WordPress Developer
    {{ DiscussionBoard.errors[11575140].message }}
    • Profile picture of the author natostanco
      Originally Posted by cmsminds View Post

      I think you need to work on the content and design of your Instagram posts. Apart from that, also try to include some of the most famous tags in your industry. You should create a creative banner that should be alluring and the content of it should show what benefit the buyer will get from your product. If you can communicate about your product's features, benefits, USP, etc with followers, you will see a good selling from Instagram too.
      This is a great idea! You could also hand out some merch to influencers or clients in the before + after photos.
      {{ DiscussionBoard.errors[11575612].message }}
  • Profile picture of the author savidge4
    Part of the strategy that I employ is actually creating a creative that sits on your feed.

    So something as simple as a solid pink background with "check out our site for 30% off our fitness products" in a nice readable text - the exact same way you are probably posting quotes - except NOW you are creating a Call to Action.

    Do this S P A R I N G L Y as in don't do every 3rd image as this... I know some try to keep only the top middle image with this type of Ad image, and others dispurse 1 out of 9 - I tend to go somewhere in the 1 out of 15 range and maybe a bit less.

    Hope that Helps!

    PS I tried to find an example of this in use on someone elses feed that I am not associated with, and to be honest it was difficult. I did find a liposuction Clinic that was overdoing this but doing it none the less.
    Signature
    Success is an ACT not an idea
    {{ DiscussionBoard.errors[11575698].message }}
  • Profile picture of the author Md Nur Mohammad
    Add Links to Your Instagram Stories. ...
    Ask Your Audience to Direct Message You. ...
    Use Instagram Stories to Tease Your Audience. ...
    Create Highlights to Consistently Drive Traffic with Instagram Stories. ...
    Track Your Links.
    {{ DiscussionBoard.errors[11575829].message }}
    • Profile picture of the author Luka19
      Great Advice! I am using a lot of links to my stories for bet365 slovenija, bwin de and other promotions and results are great.
      {{ DiscussionBoard.errors[11640932].message }}
  • Profile picture of the author Jamell
    I think you made a grave mistake having multiple Instagram pages in the same niche .Was you expecting to get extra sales and traffic?

    You will be better off putting your time and energy into 1 page and diversifying your traffic sources.

    As far as selling on Instagram I would say warm your audiences up .Host some contest and prize giveaways to get some engagement .Without an actively engaged audience it's going to be harder for you to sell .

    Communicate value to your audience.There are several other fitness pages on Instagram trying to sell to people .

    Think of ways to tap into the market from a unique angle and come up with solutions.

    You can use video content slide share polls infographics to communicate value in your chosen field.

    Try creating a balance between giving and receiving.

    You want sales and the customer wants the solutions

    By the way Instagram doesn't allow you to link out but you can put a link in your bio

    Me personally I wouldn't drive traffic directly to sales page ; I would drive them to squeeze page to collect their email or drive them to my blog .
    {{ DiscussionBoard.errors[11640390].message }}
Avatar of Unregistered

Trending Topics