Twitter offers insights on what makes an effective tweet
Twitter this week launched an initiative which provides insights on how businesses can improve their tweet copies. The programme is called "Good Copy, Bad Copy", and here's a summary:
Eliminate all-caps
Using an all-caps tweet is tantamount to shouting, and you obviously do not want to be seen as someone using SHOUTY CAPITALS, right?
Percentages work better than dollar amounts
More people click when they see percentages than those with cash discounts.
Don't go overboard on hashtags
I've mentioned before that 1-2 hashtags per tweet generates engagements, but as users evolve so is hashtag use in which you could try exploring eliminating hashtags at all.
Website cards
Website cards basically summarises your website information and adds a thumbnail to your tweet, thereby creating a more professional-looking tweet as well giving your audience a quick summary of what they're about to click.
Eliminate all-caps
Using an all-caps tweet is tantamount to shouting, and you obviously do not want to be seen as someone using SHOUTY CAPITALS, right?
Percentages work better than dollar amounts
More people click when they see percentages than those with cash discounts.
Don't go overboard on hashtags
I've mentioned before that 1-2 hashtags per tweet generates engagements, but as users evolve so is hashtag use in which you could try exploring eliminating hashtags at all.
Website cards
Website cards basically summarises your website information and adds a thumbnail to your tweet, thereby creating a more professional-looking tweet as well giving your audience a quick summary of what they're about to click.
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