Twitter shows examples of good brand communication amidst the pandemic

by WF- Enzo Administrator
5 replies
In the middle of a global pandemic, it's imperative that brands demonstrate good communication to avoid confusion and misinformation. And Twitter compiled a listing of brands which showed effective, positive, and responsible communication amidst the coronavirus pandemic. Here are a few examples:

National Geographic
The eponymous scientific and non-fiction magazine and TV channel shared access to relevant resources and coverage about the coronavirus.



Guinness
This particular beer put the pandemic into a different and positive perspective, despite celebrating St. Patrick's Day differently than previous years.



Chipotle
The restaurant chain engaged with remote-working employees via Zoom.



No Name
The generic grocery brand offered advice on proper handwashing.




You can view the full compilation here.
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  • Profile picture of the author Aaron Starc
    And then there are those trying to hard sell their products and services using corona virus and COVID-19. Brands can still make an impact if they can only forget the part of selling each and every time e.g. Dettol's TikTok Handwash challenge got nearly 9 billion views (source: Adage). You can still make an impact, you just have to quit the part of selling, especially in times like these.
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  • Profile picture of the author GeorgeJoe
    I'm happy that during this hard time people are getting together, brands are becoming more socially responsible and everyone is trying to help each other. Kudos to them!
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  • Profile picture of the author innguyengia
    This proves the ability to adapt and develop even in times of global difficulties.
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  • Profile picture of the author maclennan
    Brands realise that help and advice is more important at this time,when thousands of people are losing their lives to this virus.
    Stay safe...
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  • Profile picture of the author IGotMine
    Building brand "loyalty" off other people's suffering and fear is not a new concept.

    And who the f \/ck needs to be told how to wash their hands besides small children??

    I'm off to set up my coward virus special/discount/sale. Must show my awesome compassion...
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