And so according to Music Business Worldwide, the China-based video app saw an 18% surge in downloads, and was downloaded 2 million times between March 16 and 22 which coincided with key regions imposing community quarantines and lockdowns to help curb the spread of COVID-19.
People are practically stuck indoors, and while others have Netflix subscriptions, still many others don't so they signed up to the social phenom to try short-form videos and take the world by storm. In fact, my Facebook and Twitter feeds are all bombarded with TikTok content that I muted anyone who uploads such (I need to see key news and updates, not someone dancing to a TikTok trend).
What about you? Are you immune from TikTok, or have you finally given in and signed up?