I thought I would share a quick case study for you that you may be able to tweak and do your own version of to make some extra cash during quarantine.
So this strategy is something my girlfriend and I tested the other day and it worked pretty well so we are going to roll it out more regularly and scale it.
We did this in the beauty niche but it can work in almost any market if you figure out an angle.
The strategy is VERY simple. What we did was create a paid Instagram live.
We came up with a topic to teach that we knew her audience would like and charged them £10 to get access to the 1 hour Instagram Live.
For those that paid we created a new private Instagram account and added them to it then hosted the live and delivered what we promised on that account.
I recorded the hour long live so that we can sell the content later.
We then deleted everyone from that account and will repeat the process again when they pay for the next class.
We did this on a very small personal account but now that we have proved that the concept works we will do it on a bigger account that we own.
If you're creative you could partner with an account that has your target audience, reach out to people one by one, pay to advertise in other accounts stories etc.
The possibilities are endless.
I hope this gets your creative juices flowing, let me know what you think and if you have any questions.