Facebook expands in-stream Live ads test

by WF- Enzo Administrator
0 replies
The eponymous social media platform announced last week that they're expanding their test of in-stream Facebook Live apps to more verticals, including "pre-vetted entertainment, news, and sports partners." This test will evaluate whether in-stream ads are effective before rolling it out to everyone else.

Facebook is currently piloting in-stream ads to select publishers, and their viewers might be seeing these ad formats:
  • Pre-roll ad that runs before the live stream
  • Image ad which appears below the live stream
  • Mid-roll ad that plays in the main video player; main broadcast is played in a shrunken window.

I personally don't like seeing in-stream ads because they ruin my viewing. What do you think?
#ads #expands #facebook #instream #live
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