Major brands are boycotting the controversial social platform because of their refusal address hate speech. Some of these brands are Viber, Starbucks, Unilever, Ford, Clorox, and Adidas. As a result, Facebook stock prices are down.
But is the boycott enough? I mean, even if practically all brands stop paying for their ads on Facebook, will anything happen? Will Zuckerberg finally make a stand?