Facebook introduces free community management courses
In the wake of some recent criticism about how Facebook educates its group moderators; it announced a new measure today that aims to improve things. That effort is via Facebook's Blueprint Education Program and is concentrated on aiding community managers with managing interactions between users
What's interesting in the image above for marketers is that Facebook is providing guidance on group engagement. That could prove particularly beneficial if you're looking to create a group for your customers and improve how you reach your own tribe of Facebook users. Facebook reckons around 200 million users are part of a group - and that's a big slice of the action for marketers. That equates to 1.4 billion monthly users of Facebook groups - and there's evidence to suggest that during the pandemic, such activity and communities online have gained more importance.
Social Media Today reports that the new education stream covers a range of topics:
Getting the most out of groups could mean getting on board with the training
There's no doubt that Facebook communities might prove a winner for some companies. If you're looking to improve your reach and make the experience more meaningful, then the new education stream could be right up your street. You can check out the course right here.
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"The Community Manager eLearning Program is a series of free courses that serve as a holistic guide to community management - from building the foundation of a community, to measuring and analyzing a community's success. The program is designed to help you learn how to build, scale and sustain a meaningful online community more effectively and efficiently." |
What's interesting in the image above for marketers is that Facebook is providing guidance on group engagement. That could prove particularly beneficial if you're looking to create a group for your customers and improve how you reach your own tribe of Facebook users. Facebook reckons around 200 million users are part of a group - and that's a big slice of the action for marketers. That equates to 1.4 billion monthly users of Facebook groups - and there's evidence to suggest that during the pandemic, such activity and communities online have gained more importance.
Social Media Today reports that the new education stream covers a range of topics:
- Defining and establishing a community - Building an online community, community goals and community guiding principles.
- Developing community strategies and processes - Best practices for managing audiences, tapping into the platform, building a brand, launching effectively, building and supporting your team and nurturing strong partnerships, as well as developing efficient operational workflows.
- Making strategic content decisions for a community - Serving up relevant content, keeping track of trends and planning goal-driven activities.
- Engaging and moderating a community - Understanding the onboarding process for new members, community operations, member-to-member connections, engagement tactics, community standards and terms of service, as well as safely and thoughtfully handling crises and conflicts.
- Measuring and analyzing community success - Content performance, feedback collection, data reporting and sustainability.
Getting the most out of groups could mean getting on board with the training
There's no doubt that Facebook communities might prove a winner for some companies. If you're looking to improve your reach and make the experience more meaningful, then the new education stream could be right up your street. You can check out the course right here.
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