Is Facebook Watch really a significant video platform?

by WarriorForum.com Administrator
6 replies
Social Media Today asks among the video viewing platforms out there, just how big a player is Facebook Watch?



Let's start by listening to the social media giant's take on this:

"Today, more than 1.25 billion people visit Watch every month to discover and share videos from millions of creators and publishers."
You could argue that sounds like pretty great figures - after all, Facebook's total monthly active user base is 2,7b. However, the article digs a little deeper around the way Facebook arrived at that amount. The platform calculates viewers by counting how many users spend "at least one minute in Watch" each month. That sounds a lot less impressive to me; it's a bit of a letdown, to put it mildly, because 1.25 billion is such a nice round figure - and it's
huge!

Viewership figures for Facebook Watch do seem to be increasing - and users are getting new updates

While the way Facebook measures its viewers does appear to be a little bit lame, there is evidence out there that more and more users of the platform are getting on board with Facebook Watch - and they just got some new features too.



Facebook says: "We've made it easier for people to find more videos they'll like with better navigation, expert curation, and smarter machine learning. And we're working on ways to connect people with videos that match their interests."



Facebook is also adding a new section for live material, and recently showed the UEFA Champions League final.

"Across Latin America, more than 13.7 million people tuned in to watch the UEFA Champions League final, making it the most-watched football broadcast on Facebook. Events like these are more than a stream of a game; they're a way for fans to share in the moment by interacting in real-time with the broadcaster and others."
Despite what some of us may think about the 1.25 billion viewership figure, might it just be only a matter of time before the social media monster racks that number up anyway? Whichever way you cut it, Facebook is investing heavily in Watch, and it presents a great marketing opportunity for many. That fact isn't going to hurt Facebook at all.
#facebook #platform #significant #video #watch
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  • Profile picture of the author gauravpall
    Facebook's in-depth data on its users makes it a great platform for running ads to reach a larger audience with your video. You can use Facebook ads to promote your videos to a specified target audience this blog help us a lot and sharing this type of information
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  • Profile picture of the author Matthew Stanley
    Yeah, FB is so monstrously huge it can produce eye-popping numbers for nearly whatever it wants. That's different than eye-popping "success," though. Watch - despite a lot of investment in different content - hasn't imo really become a super-relevant player in terms of an "intentional video destination." People watch tons of UGC video and video from friends there, to be sure, but very few of their commissioned content or unique creators have achieved name-relevance. Fortunately that's probably a (negative) point that relates more to content creators than IM'ers.
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    • Originally Posted by Matthew Stanley View Post

      Yeah, FB is so monstrously huge it can produce eye-popping numbers for nearly whatever it wants. That's different than eye-popping "success," though. Watch - despite a lot of investment in different content - hasn't imo really become a super-relevant player in terms of an "intentional video destination." People watch tons of UGC video and video from friends there, to be sure, but very few of their commissioned content or unique creators have achieved name-relevance. Fortunately that's probably a (negative) point that relates more to content creators than IM'ers.
      I agree. And it's really hard to trust them knowing they inflated their video metrics a few years ago : https://www.theverge.com/2018/10/17/...lation-lawsuit

      If they had no qualms about faking their data a few years ago, what's stopping them from lying about their "significance" as a video platform.

      YouTube, for all its faults, you could at least understand how they view count works. We don't even really understand how Facebook gathers their view data.
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      • If they had no qualms about faking their data a few years ago, what's stopping them from lying about their "significance" as a video platform.
        For sure. Add to that the fact that every behemoth seems to self-report video usage using different (and changing) minimum thresholds, and it can be hard to even compare them on a like-to-like basis. Isn't to say we IM'ers shouldn't experiment there, of course. Just that we shouldn't set unrealistic expectations for our efforts there...
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  • Profile picture of the author Casinotutor
    FB Watch really get a giant traffic but I see that many videos on FB is copied from a page to other pages. It seems less creative and unfair for the video producers.
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  • Profile picture of the author William Jacob
    Facebook is changing strategies for its video service, Facebook Watch, by pulling back on original scripted content, according to a report from The Information. Facebook is also reportedly giving up on acquiring streaming rights to big sporting events for the service.
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