It could well be the case that 2020 itself has been the main reason for any delay in letting LinkedIn users within more countries use URLs in their Stories. Let's face it; things have gotten pretty disrupted during the period since the platform launched this feature in Brazil. Whatever the reasons, making the feature available on a wider geographical basis now will likely open it up to more users - and it seems LinkedIn is currently testing the option as we speak.
So what does it look like?
The feature looks a bit like other Stories offerings. Users swipe upwards to open the URL. That could offer businesses a more direct way to connect with potential clients and even hires or hirers via the platform, and certainly provides additional ways to use other forms of media to communicate on the platform.
Companies would be able to do that straight from Stories, streamlining everything significantly. That's if users use the links - and indeed, the earlier rollouts will have provided the platform with information regarding that. The fact the feature looks like being made more widely available would suggest that takeup has been encouraging - although, it remains unclear exactly why things slowed down as they did.