This is what Pinterest is calling its "biggest updates for creators yet." The upgrade includes a suite of features, plus the debut of stories:
|"These new publishing and measurement tools will give creators ways to easily publish immersive and expansive stories directly to Pinterest and reach Pinners looking for inspirational ideas and people to follow"|
|"Story Pins is an all-new type of Pin and publishing option that gives creators a way to tell dynamic and visual stories with videos, voiceover and image and text overlay. We're making it easier for creators who are eager to share their talent, passions and creativity to flow back directly into Pinterest without the need for a website."|
Stories deliver engagement - and that's a fact, so it's no wonder every platform is pushing their own version of the format. Now Pinterest has joined the party - albeit fashionably late. The aim is to make its Stories pins stand out in a few different ways. The biggest difference between Pinterest's offering when compared to that of others is they can be saved permanently to your profile. This from Pinterest:
|"Ensuring fresh, positive and inspirational ideas are always discoverable on Pinterest is a key priority of ours. Creators are the heart and soul of Pinterest, building content that inspires people around the world. We want Pinterest to be a place not just to be inspired, but a platform where people can inspire others."|
You create Story pins using the in-app camera. Once the video gets recorded, you're able to add images and overlay text too. You're also free to categorize Pins using hashtags.
Pinterest is also adding new user profiles which will present users' ideas more prominently by featuring the content they've published, not the stuff they've merely saved to their boards:
We also get a brand new messaging feature. The new profiles offer a chance for users to contact each other either directly or by using a Message Card: