Back when the Paid Events function got launched, Facebook made clear its opposition to the way Apple intended to generate revenue because that meant the platform needed to pay 30% of any funds raised through the function on an iOS device to Apple:
"For transactions on the web, and on Android in countries where we have rolled out Facebook Pay, small businesses will keep 100% of the revenue they generate from paid online events. We asked Apple to reduce its 30% App Store tax or allow us to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19. Unfortunately, they dismissed both our requests and SMBs will only be paid 70% of their hard-earned revenue."
This isn't the first time Facebook and Apple have clashed over the 30% in-app charge. Facebook has made its opposition clear a few times before. However, this is the very first time that Apple has decided to back down. That's possibly because the organization has had a change of heart or a realization regarding the fact Paid Events represents a chance for businesses to make some much-needed revenue during a global pandemic that has affected business on nearly every level in every corner of the world.
|"Today, Facebook is announcing a reversal on Apple's part: Online event fees will be processed through Facebook Pay, without Apple collecting its 30% cut, meaning businesses will receive all of the earnings from their online events, minus taxes."|