Splitting the brand into 2 Facebook pages. Is it a good idea?

5 replies
I have an old Facebook page that we inherited with a business we acquired. This page was abandoned for years, so it has some issues. The main problem is that the ad account status is disabled.

We sent emails to Facebook about this. But, of course, nothing happened. No one is getting back to us. I have to fix this problem, so I decided to create a new page; thus, splitting our brand into two Facebook pages. But, I am not sure if this is a good idea.

The old page would cover one aspect of our business and the new page would be dealing with another aspect of the same business. I realize that splitting a brand like this is not optimal. But, I do not want to shut down the old page which is at least six seven years old with followers and hundreds of posts. This old page has a lot of history, adding credibility to our brand, so I think I should keep it. But, I need to run ads which are not possible on the old page.

Before I launch the new page, I thought I would ask you guys here what's the best solution for this problem. You might know some better options I might have to solve this problem.
#brand #facebook #good #idea #pages #splitting
Avatar of Unregistered
  • Profile picture of the author Manuwar
    [DELETED]
    {{ DiscussionBoard.errors[11625286].message }}
    • Profile picture of the author haychy
      I agree with the above, most people do not click directly into pages anymore and instead opt-into getting all their relevant (what facebook wants you to see) in their newsfeeds. Which means it may not be needed.
      Signature
      Digital Marketing Expert
      20+ Years experience - Recommended Hosting $2 per month
      {{ DiscussionBoard.errors[11625318].message }}
      • Profile picture of the author Jeffery
        Originally Posted by haychy View Post

        I agree with the above, most people do not click directly into pages anymore and instead opt-into getting all their relevant (what facebook wants you to see) in their newsfeeds. Which means it may not be needed.
        Your comment is completely irrelevant to the discussion.
        Signature
        In the minute it took me to write this post.. someone died of Covid 19. RIP.
        {{ DiscussionBoard.errors[11625323].message }}
  • Profile picture of the author Amirsohel12
    Man it's simple you need to keep it don't delete it their thousand of positive reviews about you and even i want you services or product i will definately check out reviews about your work so keep both.
    Thanks and have a nice day.
    {{ DiscussionBoard.errors[11625809].message }}
  • Profile picture of the author GoLogin1
    Large publishers, like BuzzFeed, Mashable, or The Huffington Post cover a huge range of topics. By creating one page for each potential audience, they are able to provide targeted content to very engaged viewers. This narrowing of focus allows them to take advantage of the News Feed algorithms, which reward content that is highly engaging with its audience by increasing reach. Engaging content is also likely to get more clicks with the right audience, driving traffic back to the publisher's website and generating ad income.
    Multiple pages may not make sense for smaller brands or for brands who are already very targeted
    {{ DiscussionBoard.errors[11626382].message }}
    • Profile picture of the author Joe Ray
      Originally Posted by GoLogin1 View Post

      Large publishers, like BuzzFeed, Mashable, or The Huffington Post cover a huge range of topics. By creating one page for each potential audience, they are able to provide targeted content to very engaged viewers. This narrowing of focus allows them to take advantage of the News Feed algorithms, which reward content that is highly engaging with its audience by increasing reach. Engaging content is also likely to get more clicks with the right audience, driving traffic back to the publisher's website and generating ad income.
      Multiple pages may not make sense for smaller brands or for brands who are already very targeted


      Thanks for this. Your reply is very helpful. I appreciate it.
      {{ DiscussionBoard.errors[11626392].message }}
Avatar of Unregistered

Trending Topics