Snapchat and TikTok more popular than Instagram among teens - report

by WF- Enzo Administrator
6 replies
A survey conducted by research firm Piper Sandler found that Snapchat and TikTok are more preferred among 9,800 teen users in the US.



The respondents indicated their favoured social platforms:
  • Snapchat is the most popular, with 34% of respondents indicating that it's their top preference.
  • TikTok comes second at 29%.
  • Instagram was picked by 25% of respondents.

And while both Snapchat and TikTok are more popular than Instagram, the latter still enjoys higher usage data among teen users at 84%.

Chime in.
#instagram #popular #report #snapchat #teens #tiktok
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  • Profile picture of the author DeniseDArteaga
    Especially this pandemic for sure TikTok and other social media are very popular not just for teens even adults..
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  • Profile picture of the author Diane Julie
    Yeah. The Tik Tok is famous more than Instagram. Because Tik Tok is a platform. Where you can viral at any time without any talent.
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  • Profile picture of the author Jamell
    Very interesting data especially for some one who wants to pin down a certain demographic

    This is very insightful information .This data can be used and cross checked if some one is looking to focus in on a specific platform
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  • Profile picture of the author Himanshu Jakhar
    One of the reasons for TikTok and Snapchat to be more popular among teens is that Organic growth is far better on these 2 platforms right now and Instagram's organic growth is very low. Teens are more focussed on their followers increasing or not rather than actually creating something meaningful on social media.
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    • Originally Posted by Himanshu Jakhar View Post

      One of the reasons for TikTok and Snapchat to be more popular among teens is that Organic growth is far better on these 2 platforms right now and Instagram's organic growth is very low. Teens are more focussed on their followers increasing or not rather than actually creating something meaningful on social media.
      I agree. But I wonder how much your ROI would be when engaging with TikTok and Snapchat influencers. Would it be worth it?
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      • Well, there are niches where ROI can be really good with TikTok and Snapchat influencers as well. I don't have much of an idea because I haven't used these platforms much so I really don't know about the behavior. What I know is that Instagram Influencers are doing great worldwide and I feel that these 2 platforms are no different either.
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