Google Reportedly Turning YouTube Into a Shopping Site

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A report from Bloomberg indicates Google is in the early stages of transforming YouTube into a shopping site.

This would enable consumers to directly purchase items they see in product review videos, unboxing videos, tutorials, and so on.

YouTube is already a shopping destination of sorts, as 55% of consumers use videos to make purchase decisions.

However, when consumers decide to purchase a product after watching a video, they have to go to another site to place the order.

Google wants to make it so users can directly buy the products they see in videos without leaving YouTube.

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#google #reportedly #shopping #site #turning #youtube
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  • Profile picture of the author Kay King
    Not bad enough to have self-annointed 'influencers' - now we'll have 'upfluencers' too? Oh dear.
    Saving one dog will not change the world - but the world will change forever for that one dog.

    It takes nothing away from a human to be kind to an animal.
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  • I've found app install campaigns on YT to not be as effective as on FB - be interested to see whether transactional video will be different (makes sense that it might be for folks intentionally searching for product demos and the like on YouTube)
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  • Profile picture of the author Importman
    Wow I missed that information when it came out.

    Aer there any plans or considerations for the Non-profits organizations and their use or lack thereof?

    Our church has a channel. Some of the churches and ministers have channels.

    Great Work on putting that out here

    From our home to your home, we pray and speak blessings.

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  • related to this - thought this article in the Verge on the U.S. emergence (or attempted emergence) of influencers' live shopping channels was interesting. Worth following - if successful (albeit that's a big "if") could be disruptive to ecommerce:
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  • Profile picture of the author Radcliff
    Until now we could buy the products after watching a video but obviously, the link directs us to another site. I wonder how are they going to change that so we can buy from YT. That would be interesting to see.
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  • Profile picture of the author diponkt
    Well, it will make us more annoying while watching videos.
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