Also added is the ability for Instagram users to set age requirements on individual posts.
This is what Instagram had to say on the matter:
|"Businesses and creators can now set a minimum age for their branded content feed posts on Instagram. They can set a default minimum age or a minimum age for specific countries, or a combination of both."|
This new feature will be useful for brands that want to promote content in varying regions, where age restrictions in different product categories occur, such as alcohol.
Instagram's journey to improve age requirements to better protect younger users began after reports surfaced suggesting that lots of young people were unintentionally sharing their personal information on the app
Last December, Instagram added new age checks in the account creation process and also implemented minimum age checks for business accounts because younger uses were creating them to get the added insights feature.
Last year in December, a report was released that suggested "more than two million 12-15 year old Instagram users currently have their phone and/or email information publicly listed on the platform".
Of course, this is a serious security concern for the platform.
This feature is definitely great for brands using Instagram, and it's a much-needed security upgrade to the app.