What merchant aspects of Pinterest are being upgraded:
- The storefront profiles of vendors, and how customers discover them
- Sellers can now tag products
- The catalogs of all items a customer can purchase
- Hands-off bidding for advertisers in ad campaigns
- Tracking conversions such as sales, signups, and form completions
To help sellers get discovered and develop a customer base, Pinterest has implemented some very beneficial changes indeed. For instance, now when a potential customer searches for something they want to buy, Pinterest will suggest sellers to them based on the item they were looking for. You can see this in operation in the image below:
Gone are the days of seeing something in a photo, then wondering what it is and where to find it. Now, if users see a product that catches their interest in a picture, they can buy the exact same item as shown in that photo. This is possible thanks to the addition of a tool which allows sellers to tag their products in images.
The image below shows what customers will see when tapping a product in an image:
Yet another exciting change for Pinterest vendors is the ability to track conversions. This tool allows sellers to drill right down into their conversion performance data.
All of these changes are now live on Pinterest. From the looks of things, they could definitely help sellers prosper and gain traction, as well as improve the usability of the platform for merchants. For now, it's a waiting game and only time will tell whether or not these options get received positively by vendors on the platform.