TikTok is a video-sharing mobile application that is immensely popular, sporting hundreds of millions of users monthly. Such a significant userbase correlates to great advertising potential. The launch of a new platform, 'TikTok For Business,' enables brands to tap into that capacity.
TikTok For Business guides marketers through the entire process of creating ad campaigns. That includes budgeting, reaching a target audience, and more. Advertising on TikTok is different from other platforms such as YouTube, where you might see various ad types, like display ads or sponsored cards. Using TikTok, marketers only have access to video advertisements, the singular ad format on the platform.
These video ads come in five types. Here are some of them:
- TopView Ads: TopView ads appear once daily for a user, immediately after the app opens, and run for a total of 60 seconds. You can see an example of one below:
- Branded Hashtag: Using this format can be very lucrative for businesses as it encourages TikTok users to make content around its products. For example, a fashion store recently released a new clothing line and has created a branded hashtag about it. Users might appear in their TikToks wearing some products from this line, widening its exposure. Unique to TikTok, businesses that opt for this ad type are the sole entity that can use their hashtag. As you might imagine, this doesn't come cheap; reported average costs for six days is close to USD 150,000. This figure will depend on the status of the brand. The image below shows an example of the branded hashtag ad in the app:
If you would like to see all the ad types TikTok For Business offers, feel free to visit the original article.