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Tool to regularly monitor social media pages for competitor intelligence

by spoonyvoid
4 replies
Hi all,

I'm interested in conducting regular competitor intelligence for my company so I'm looking for a tool or piece of software that'll allow me to monitor public accounts on Facebook, YouTube, Instagram, and Twitter. Ideally, I'd like to be able to download the posts they're publishing so I can run my own post content analysis.

Scraping these pages is out of the question because I do not want to violate anyone's TOS. Also, considering the number of companies I'd like to monitor, scrape scripts and fake accounts will be quite a hassle to maintain.

The only tool I've come across that allows me to do this is Socialbakers. Unfortunately at 20 USD per profile and an annual contract required for monitoring more than 20 profiles per month, their price is too steep for me.

I've looked at other social listening and monitoring tools such as Brand24, Keyhole, Falcon.io, Sprout Social etc. but they either only allow you to monitor posts containing a certain keyword or they can't pull posts from a Facebook page.

What's the best alternative to Socialbakers' competitor intelligence / analytics tool?
#competitor #intelligence #media #monitor #pages #regularly #social #tool
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  • Profile picture of the author Matthew Stanley
    In my experience, you sort of get what you pay for here. Or, put another way, not aware of any great tools that are super cheap/free (which would require them to have a low cost structure to earn a profit, or have an ancillary business the analytics tool acquires customers for). In the paid category, Tubular is one I use and find (expensive, but) very helpful.
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    • Profile picture of the author spoonyvoid
      Originally Posted by Matthew Stanley View Post

      In my experience, you sort of get what you pay for here. Or, put another way, not aware of any great tools that are super cheap/free (which would require them to have a low cost structure to earn a profit, or have an ancillary business the analytics tool acquires customers for). In the paid category, Tubular is one I use and find (expensive, but) very helpful.
      What's their costing like if you don't mind sharing? If it's a sizable but flat fee for a large amount of posts, I think my team would be okay with that over having to pay an extra $1000 each time we want to add another company to our monitoring list.


      EDIT: Also Tubular is only for video though right?
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      • Profile picture of the author Matthew Stanley
        ah yes, I should have noted that: it's a social video analytics tool. Our rate (within a larger company) was in the $15-25k range IIRC
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  • Profile picture of the author DwightSchruteFarms
    Have you familiarised yourself with their ToS or robot.txt? AFAIK scraping social media sites for competitor monitoring is nothing new. Plenty of freelance people and companies do it. There even were several lawsuits that LinkedIn lost, if I remember correctly.

    As long, as you do everything without harming the website (sending too many requests), I don't see the problem. [link removed by moderator]

    And finally, I'm pretty sure that services you mentioned scrape social media too.
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