The major change in this update is the relocation of the Reels video function, which is now at the bottom of the screen. Reels is intended to serve as Instagram's answer to TikTok, and the feature was launched in July this year. Adam Mosseri, the head of Instagram, commented on these new changes:
|"We don't take these changes lightly - we haven't updated Instagram's home screen in a big way for quite a while. But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don't change and become irrelevant."|
Lately, Instagram has further expanded into E-commerce, persuading brands to sell their products on the platform. It will soon install a shopping tab near the Reels tab, and has already added checkout options and the ability to tag products in a photo so that consumers can shop directly from images.
The upgrades in this update will likely appeal to brands looking to set up shop on Instagram, but only time will tell if the Reels feature can catch up with TikTok's already established and booming viewership.
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