Instagram adds new features to keep up with TikTok

by Administrator
8 replies
A new article on Forbes reports that Instagram is releasing a range of new updates in a bid to outshine rival app TikTok.

The major change in this update is the relocation of the Reels video function, which is now at the bottom of the screen. Reels is intended to serve as Instagram's answer to TikTok, and the feature was launched in July this year. Adam Mosseri, the head of Instagram, commented on these new changes:

"We don't take these changes lightly - we haven't updated Instagram's home screen in a big way for quite a while. But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don't change and become irrelevant."
So, Instagram doesn't want to shake things up too quickly and mess with a good thing. However, it's getting harder and harder for the longer-established platforms to ignore how many users TikTok continues to pick up. TikTok's rapid growth across the world in recent years has resulted in the platform treading on Instagram's toes. To preserve Its widespread monopoly, Instagram released Reels to compete with TikTok videos. The Reels feature is still in its infancy, so forecasting its popularity compared to TikTok at this stage is challenging; Instagram has not yet shared figures on Reels' success.

Lately, Instagram has further expanded into E-commerce, persuading brands to sell their products on the platform. It will soon install a shopping tab near the Reels tab, and has already added checkout options and the ability to tag products in a photo so that consumers can shop directly from images.

The upgrades in this update will likely appeal to brands looking to set up shop on Instagram, but only time will tell if the Reels feature can catch up with TikTok's already established and booming viewership.

To find out more, visit the original article!
#adds #features #instagram #tiktok
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  • Profile picture of the author Matthew Stanley
    IG/FB is typically one of the "best" copiers of other companies' ideas (ie, identifies threatening product/use cases, develops and quickly ships a quality counterproduct a la Stories / Snapchat) ... but imo they've really missed the mark with Reels. One problem might be that, unlike Stories (which fit neatly within the IG use case and IG creators), TikTok may well be an entirely different social graph, with different content creators and creative considerations. Hard to just tack something like that on...
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    • Profile picture of the author Matthew Stanley
      right on time: Snapchat's TikTok rival has arrived (as per TheInformation in a just-published report). Some features below. Be interesting to see if they can do a better job of capturing TT's' creative community and use case.

      - No public likes or comments
      - All submitted videos undergo human review
      - $1m per day paid to people who post top videos
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  • Profile picture of the author Medon
    I have been wondering why other social media allowed TikTok to stay a head of the curve for all that long.
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  • Profile picture of the author Sharmistha Saha
    I have been surprising that social media allowed TikTok to stay a head of the curve. TikTok may well be an entirely different social graph, with different content creators and creative considerations.
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  • Profile picture of the author Radcliff
    I am not very sure if the reels feature would enable them to compete with Tiktok. A completely new idea might give them competition. Taking the same idea and making a slightly changed copy wouldn't be of much help.
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  • Profile picture of the author talfighel
    Both good places for advertisers.

    Let them compete back and forth. It's a good thing.
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  • Profile picture of the author diponkt
    I don't think this Instagram Reel or Tiktok has any good impact on our daily lives.
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  • Profile picture of the author anissior
    I have been asking why other web-based media permitted TikTok to remain a top of the bend for such long. A totally groundbreaking thought may give them rivalry. Taking a similar thought and making a marginally changed duplicate wouldn't be of much assistance.
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