Tips on how to boost video rankings on YouTube and Google

by WarriorForum.com Administrator
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A new article on Search Engine Journal provides some great tips on how creators can get their published videos to rank higher on both YouTube and in Google search.



Online video accounts form the majority of all traffic on the internet. Businesses use it for advertising, and YouTube pulls in billions of views daily. With a near-endless pool of potential viewers available, creators must know how to rank high in the search results to get their content seen.

Here are some useful ranking tips for both YouTube and Google search:

YouTube
  • Creating high-quality Videos:
    The quality of a video plays a considerable role in attracting viewers. The more people that directly engage with a video through likes and comments, the higher it will rank. Videos that instruct, analyze, or share useful information are considered high-quality content by YouTube.
  • Optimizing a YouTube video:
    Whether or not a video is optimized for YouTube drastically affects its ranking. Various factors go into correctly optimizing a video:
  • Length
    Video length on YouTube may decide the number of ads that can feature in a video, but it also affects optimization. Typically, shorter videos contain less substance and detail than longer videos in the same category. For example, a three-minute-long tutorial video isn't as in-depth as a ten-minute tutorial video covering the same process. YouTube would consider the ten-minute tutorial more valuable to a user, thus ranking it higher.

Google
  • Inbound Links:
    How authoritative content is determines how Google ranks it. This applies to video content too. To climb the ranks and start gaining views, and beat competitors in search rankings, it is essential to include inbound links from various high-authority sites.
  • User Engagement
    User engagement on a video resulting from a Google search will directly impact its ranking in the Google search results. This is because Google correlates high user activity with informative content, and it wants to push this to its users.

To see more valuable video ranking tips, check out the original article!
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