After three years, it's back. The program is relaunching in early 2021. Here's Twitter's announcement:
|"We plan to relaunch verification, including a new public application process, in early 2021. But first, we need to update our verification policy with your help. This policy will lay the foundation for future improvements by defining what verification means, who is eligible for verification and why some accounts might lose verification to ensure the process is more equitable."|
|"To receive the blue badge, your account must be notable and active."|
- Complete: Including a profile name, bio, and profile and banner images.
- Present: The account must have logged into Twitter at least once in the past six months.
- Secure: The account must have a confirmed email address or phone number.
- Respectful of Twitter Rules: The account must not have had a 12-hour or 7-day lockout for violating Twitter's rules in the past six months (excluding successful appeals).
Being notable means:
- Companies, Brands and Non-Profit Organizations
- Activists, Organizers, and Other Influential Individuals
If an account meets any of the following criteria, it will not receive a verification badge:
- A parody, newsfeed, commentary, or fan account.
- The account represents pets or fictional characters (unless directly affiliated with a verified brand or entertainment production).
- The account has engaged in severe violations of Twitter's platform manipulation and spam policy (such as the buying and selling of followers and engagement)
- The account represents individuals or groups associated with coordinated harmful activity or hateful content.
Twitter will revoke an account's verification badge if it does any of the following:
- Becomes inactive or incomplete.
- The person is no longer in the position which initially made them eligible for verification.
- Attempts to impersonate or mislead people by changing their display name or bio.
- Commits a severe violation that results in immediate suspension.
- Publishes tweets that repeatedly violate Twitter's rules.