A Comprehensive Guide to Impression Shares from Hubspot
Impression share is a metric for comparing the performance of your ads against the performance of other ads in the same category. Here are just a few of the different types of impression share - there are more in the original article.
Display Impression Share<
The author says:
"Google's Display Network is a group of over two million websites, videos, and apps where ads can get placed. Display Network sites reach up to 90% of internet users and can show your ads in a particular context, or to a specific audience." |
Search Lost Impression Share
- The "Search Lost Impression Share (budge)" column illustrates the percentage of impressions you've missed out on due to your budget. A high percentage could mean investing in a bigger budget would be worthwhile.
- The "Search Lost Impression Share (rank)" column illustrates how many impressions you've lost because of a low rank. If the figure is high, you should look at why you're ranking badly.
The author says:
"Consider making adjustments to your campaign's keywords and creative assets if your search lost impression share (rank) is high. A relevant ad with great keywords will rank higher on the SERP, which can lead to more impressions, clicks, and sales." |
Impression share gets calculated by dividing the number of impressions received by the number of total impressions that the ad was eligible for, or as Google puts it:
"Eligible impressions are estimated using many factors, including targeting settings, approval statuses, and quality." |
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Jacobharry123 -
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