Ads look like organic posts but have a tag reading: "Paid partnership with [brand name]."
In the past, creating this type of ads demanded a lot of coordination between the influencer concerned and the brand in question. Insta is looking to streamline that collaboration to make placing such ads a lot easier and quicker:
|"Now brands have more flexibility with fewer constraints when they want to run Branded Content ads."|
There are basically three primary steps. First, the advertiser requests access by going to: Settings > Business > Branded Content > Request Ad Creation Access.
After that, the advertiser types in the user's name and then sends a request. The second step entails the creator accepting that request for ad creation access. This is how that looks for the creator:
The creator then taps and gets taken to a screen where they can see see all their approved ad partners and any pending access requests:
The final step in the process involves the creator tapping "Approve." That establishes the partnership.
|"These partners can create ads and submit them for your review. Only the ads you approve will go live."|