Facebook is Partnering with Better Business Bureau so Online Shoppers Can Avoid Scams

by WarriorForum.com Administrator
10 replies
A new article on Social Media Today reports on a new partnership between social media platform, Facebook, and the Better Business Bureau.

Facebook is getting more and more involved with eCommerce, so there's inevitably going to be increased risk of frauds and scammers on the platform from now on. That's probably primarily why Facebook just announced a partnership with the Better Business Bureau. The team-up will look to provide online shoppers with enhanced information about scams and teach them what to do so they can protect themselves. As Facebook puts it:

"We've partnered with the Better Business Bureau (BBB) on the "Shop Safe, Shop Smart" campaign. Starting today and throughout December, the "Shop Safe, Shop Smart" campaign from the BBB and Facebook will run ads and organic content on Facebook, Instagram and various social media channels to promote actionable tips on how to spot, avoid and report scams online."
The idea is to keep Facebook users abreast of developments in scam tactics, making them less vulnerable. The Better Business Bureau will host weekly tips on safety as part of the scheme. Facebook says:

"The goal is to build more trusting relationships between companies and their customers in the long run. We are also encouraging advertisers to follow our rules and use more ethical marketing tactics through a new partnership with BBB National Programs' National Advertising Division (NAD), including their Fast-Track SWIFT Program."
This new NAD partnership will help Facebook improve its current dispute resolution and enforcement processes for Facebook ads, and to deal with anything that violates the rules. I think it sort of feels good to see Facebook taking early steps to partner with appropriate parties before it gets further involved with selling via the platform - what do you guys think?
#avoid #bureau #business #facebook #online #partnering #scams #shoppers
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  • Profile picture of the author luscifier
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  • Profile picture of the author Radcliff
    As the online shopping trend is increasing, so are the sams, so if they are making out ways for shoppers to get rid of the scammers, then there is nothing better than that.
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  • Profile picture of the author Jacobharry123
    Yes, going forward this can be a shopping platform rather than social....
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  • Profile picture of the author roastall
    This is of course good
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  • This is good news, especially if they implement this with Facebook Marketplace. There are a lot of scammers there.
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  • Things that make you go hmmmm...

    The current BBB search for Facebook shows that the profile is being updated. It will be interesting to see how the new partnership may affect their previous ratings.

    Speaking of previous ratings, not good. https://web.archive.org/web/20201028...ok-1116-385674

    They get a D rating on a scale of A-F.

    I wonder, then, if the new partnership would say to avoid spending money with or trusting Facebook?

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  • Profile picture of the author Monica8297
    This is absolutely right thing.
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  • Profile picture of the author tahidul islam
    This is good news for Facebook platform.
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  • Profile picture of the author Abida Zarin
    This is too much good.
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  • Profile picture of the author standinghorse
    Awesome way for Facebook to drive up bids on their advertising traffic since every other ad will promote "tips" on avoiding 6 year old scams. Less ad space, higher cost for businesses.
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  • Profile picture of the author Greg Bracko
    I would to like this posting and i will follow this discussion. This Facebook advertising posting helpful for me and another's.
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