Four Steps to Help You Create a Winning Paid Social Campaign - Infographic

A new article on Social Media Today says that for brands and advertisers of all types, reaching out to potential customers via paid social media campaigns should be a top priority in the run-up to Christmas.

Are you seeking to boost your brand awareness over the holiday period, and make your campaign really hit home with your target audiences? It looks extreme likely that eCommerce is going to break many records over Christmas, with shoppers flocking to buy online in the midst of a pandemic.

• Step One: Define your Campaign Goals - use KPIs, have a strategy, and stick to a plan!
  
• Step Two: Design your ads around what you know about your audience and your brand image!
  
• Step Three: Build your Ad Sets - create multiple target audience segments and bid strategically!
  
• Step Four: It's time to launch your campaign - upload your creative assets to the platforms you've selected!

More consumers are shopping online in 2020 that at any other point in history. That calls for some pretty smart social media advertising, and this new article from Social Media Today contains a handy infographic on how you can boost your chances, success, and grab a bigger piece of the pie this holiday period.

It's easier said than done. Everyone is going to be doubling down on their paid social efforts this December, so how can you ensure your offerings stand out from the Christmas crowd? How can you better communicate with and catch the eye of consumers in your target audience, and make your digital ads perform to their maximum potential? These tips should help a lot. Make sure to try a few of them out in your Christmas campaign!