Popularity here gets based on the most downloaded apps, not total users -- and that's across both iOS and Android, measured between January and November 2020. All the figures come from Apptopia, which is a software and data analytics company.
The Top standard social media apps
TikTok won through, in spite of the US president making numerous attempts to ban the platform. The app scored more than 82 million downloads in 2020. Insta has recently tried to copy the Chinese-owned social media app, and that suggests that Reels isn't going to be enough to topple the platform in 2021 - but that remains to be seen. The author's sister - a Gen Z TikTok fan, comments:
|"TikTok is enjoyable because the algorithm works to meet my needs and interests. So while I get to laugh at funny videos or pointed jokes, I also get to learn about new topics through fast-paced media."|
Top Video Conferencing Apps of 2020
Zoom dominated this category, gaining an impressive 73 million new users in the year of Coronavirus. Google Duo scored 18 million new users in 2020, becoming the second most downloaded video conferencing app. Houseparty's rise in popularity continued between January and November, seeing more than 15 million new users.
Top messaging apps of 2020
Messenger hit the top spot here, with over 51 million new users. WhatsApp came in second, with 41 million downloads.