Does this sound a bit like you? You spend hours and hours compiling an amazing Instagram post that possesses every single one of the winning elements that make up great social media posts. You even schedule posting it perfectly, and then sit back and relax while you wait for the positive comments and reactions to overwhelm your inbox. Yet, a minute passes. Then ten minutes go by - and soon, it's been an hour since you posted, and still nothing. So, what's going wrong?
The author argues that, rather than ignoring your post, it's likely your followers just haven't seen it. Facebook's and Insta's algorithms show posts with higher engagement first - not in the order they were posted. That's kind of a catch-22 situation - and it's probably why social media pods got invented in the first place.
So, what Is a Social Media Pod anyway?
Basically, when you check through who likes or comments on your posts, once you start to spot some repeat interactors, you begin to return the favor. That's basically how social media pods start, and you cn formalize an agreement easily. Yet, is this really successful social marketing - or is it cheating - and what are the pros and cons of social media pods?
The Pros of Pods
- Your Posts Will Receive Higher Engagement
- You Can Get in Front of a Larger Crowd
- You'll Grow Your Network
The Cons of Pods
- Joining a Pod Doesn't Guarantee You Higher Exposure with a target audience - in fact, it's likely pod members will only see a lot of one another's' posts
- Being a Pod Member Is Extremely Time-Consuming
- Failing to keep up with your engagements means you'll get warned, and possibly even kicked out of the pod